Tag Archives: Happy F&B

Svenska Spel appoints Carat Sverige to complete its agency makeover

Svenska Spel has appointed Carat Sverige to serve as its lead media planning and buying advertising agency. The appointment sees Sweden’s state-owned lottery and gaming operator complete its group-wide marketing review which begun in autumn of 2020. Carat Sverige will replace incumbent OMD, taking over the responsibilities of executing the delivery of Svenska Spel’s multi-billion Swedish advertising account.  “Sweden’s best …

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Svenska Spel renews Happy F&B as brand development agency 

Svenska Spel will continue to work with Stockholm marketing agency Happy F&B as lead ‘brand development’ agency for Sweden’s national lottery and games company. The renewal follows an internal review carried out by Svenska Spel management, which examined all company marketing disciplines and existing agency relationships. Despite working across Svenska Spel marketing campaigns since 2018, Happy F&B was required to re-pitch …

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