Tag Archives: Gambling

Clever Advertising: all eyes are on Europe

SBC News Clever Advertising: all eyes are on Europe

Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region. Europe has always been a strong market for Clever Advertising. It is where our story began, and where we will continue to add new chapters in our journey for many, many …

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Denys Parkhomenko, GR8 Tech: differentiation the key to ultimate success

SBC News Denys Parkhomenko, GR8 Tech: differentiation the key to ultimate success

Remaining on the edge of technological developments could arguably be the difference between success and failure, especially in an industry that prides itself on being on the cusp of such evolution. For GR8 Tech, this is simply the mantra for ultimate triumph. With that in mind, the company’s Chief Product Officer, Denys Parkhomenko, spoke to SBC News regarding product development …

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Transformation of user engagement: how social media and streaming platforms impact interaction

SBC News Transformation of user engagement: how social media and streaming platforms impact interaction

Serhii Mishchenko, CEO of GGBET UK, discusses interaction and activities with audiences via various streaming platforms, how we have seen player engagement evolve in recent times, how to ensure continued success and much more. SBC News: When it comes to user engagement within the online gambling ecosystem, how would you assess the industry’s current efforts? Serhii Mishchenko: If you ask …

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Marcos Oliveira: Operators must think Clever about their Canadian campaigns

SBC News Marcos Oliveira: Operators must think Clever about their Canadian campaigns

Writing for SBC News, Marcos Oliveira, Chief Operations Officer at Clever Advertising, discusses the reasons why Canada presents a huge opportunity for the company, and how brands can best capitalise on major sports events in 2024. Oh, Canada! Where do we even begin? Following the introduction of a regulated gambling framework in Ontario back in April 2022, it’s safe to …

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SOFTSWISS: A South African overview

Max Trafimovic SOFTSWISS

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, delves into the enormous potential offered by a South African gambling ecosystem that the company has previously compared the prospects of which to a certain South American nation that has captured much of the industry’s attention in recent times.  SBC News: SOFTSWISS has confidently declared that South Africa could prove to be the …

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ESG… Should the industry drop the acronym?

SBC News ESG... Should the industry drop the acronym?

What does it take to convince C-level that the numerous components that comprise ESG are intrinsically linked to revenue? For Leah Carnegie, Chief People Officer at Lottoland, the answer is a simple one – drop the acronym. The moderator of ‘why ESG is your business bottom line’ at the Gibraltar Ethical Gambling Forum instead suggested that a basic shift in …

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Ethical Gambling Forum: Are operators already behind the curve?

SBC News Ethical Gambling Forum: Are operators already behind the curve?

“ESG is all that makes us feel good, isn’t it?” Andrew Lyman, Gambling Commissioner and Executive Director at Government of Gibraltar, began in a keynote address at this week’s Ethical Gambling Forum. Picking up where Nigel Feetham, Minister for Justice, Trade and Industry, left off, Lyman took to the stage following a plea from event Co-Founder Adrian Sladdin to those …

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