Tag Archives: Gambling

The digital world has profoundly transformed consumption patterns across various economic sectors.  This phenomenon is evident to all through our relationship with digital technology and certain well-known platforms that are ubiquitous in our daily lives (GAFAM, Shein, Zalando, Uber, Booking, e-banking, etc.).  However, as highlighted by Gaming1 CEO Emmanuel Mewissen below, this evolution has also led to new consumer behaviours …

Capitalising on untapped potential is a common theme throughout each passing year as many across the industry aim to gain a critical advantage in a range of emerging markets. With this in mind, Liliana Almeida, Head of Brand and Corporate Communications at Clever Advertising, has been in discussion with SBC News to take a dive into the African continent. In …

Despite enjoying much success alongside a range of clients across Europe, Abelson Odds is looking to spread its wings to a Brazilian region that is renowned the world over for an intense fanaticism for the beautiful game. That was the viewpoint stressed by COO Jeevan Jeyaratnam at the recent SBC Summit Rio to SBC News during a conversation that was …

Brazil. A country that has captured the attention of the industry for quite some time, but one that has exploded into prominence in recent times due to a much discussed green-light being issued regarding the adoption of online gambling regulation. Fresh off the back of a successful SBC Summit Rio, Clever Advertising has reflected on this development and its own …

Profitability. A primary focus for any business, but a concept that is fraught with a range of challenges in ensuring that the correct path is consistently trodden, and that success is ultimately maintained. While maximising profitability is the ultimate aim, achieving such a feat is far from simple. A key facet of this is ensuring that market demands are consistently …

There are many risk and compliance issues currently being faced by the gaming and gambling industry. Most stem from the ability to know who a customer truly is at the point of onboarding and the life cycle of their relationship with an operator. Are they who they say they are? Are they old enough? How can I protect myself from …

As one year ends and another begins, a series of reflections and predictions are to be expected. However, despite the optimism that encompasses many as January commences, numerous challenges remain and emerging trends continue to provide various opportunities. In the conclusion of a two-part SBC News special, a selection of these, including player retention, emerging tech, markets of promise and …

In a world where engagement, acquisition and retention have arguably been key topics of conversation for many years, the necessity of ensuring a safe environment for players is one that has eclipsed all of these to be placed front and centre of the industry’s attention. With the role of automation in player engagement previously examined by Flows, Sales Director Domenico …

Entering new markets presents its own set of challenges, but navigating the ever-changing regulatory landscape within the global gambling space is something that Soft2Bet has become very adept at.  Having recently entered the Italian market, and with licences for Sweden, Greece and Romania acquired earlier this year, Soft2Bet’s General Counsel David Yatom Hay has had his work cut out for …