Amelco‘s Head of Horse Racing, Matt Parr, takes a look at UK racing and how much the sport has evolved with the introduction of new technologies, as well as what can be done by the gambling industry to deepen engagement with a new wave of bettors. SBC News: To get things started, can you tell us a bit more about …
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Clever Advertising: all eyes are on Europe
Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region. Europe has always been a strong market for Clever Advertising. It is where our story began, and where we will continue to add new chapters in our journey for many, many …
Read More »Denys Parkhomenko, GR8 Tech: differentiation the key to ultimate success
Remaining on the edge of technological developments could arguably be the difference between success and failure, especially in an industry that prides itself on being on the cusp of such evolution. For GR8 Tech, this is simply the mantra for ultimate triumph. With that in mind, the company’s Chief Product Officer, Denys Parkhomenko, spoke to SBC News regarding product development …
Read More »Clever Advertising: riding the wave of African regulation
Writing for SBC News, Liliana Almeida, Head of Brand at Clever Advertising, walks us through some of the reasons why Africa is a focal point for the company in 2024, highlighting how bespoke ad campaigns are changing the game for gambling operators. It seems that over the last few years, the African market has garnered a lot of attention from …
Read More »Transformation of user engagement: how social media and streaming platforms impact interaction
Serhii Mishchenko, CEO of GGBET UK, discusses interaction and activities with audiences via various streaming platforms, how we have seen player engagement evolve in recent times, how to ensure continued success and much more. SBC News: When it comes to user engagement within the online gambling ecosystem, how would you assess the industry’s current efforts? Serhii Mishchenko: If you ask …
Read More »Marcos Oliveira: Operators must think Clever about their Canadian campaigns
Writing for SBC News, Marcos Oliveira, Chief Operations Officer at Clever Advertising, discusses the reasons why Canada presents a huge opportunity for the company, and how brands can best capitalise on major sports events in 2024. Oh, Canada! Where do we even begin? Following the introduction of a regulated gambling framework in Ontario back in April 2022, it’s safe to …
Read More »Epoxy.ai: it is indisputable how important AI is going to become
Jason Angelides, Founder and President of Epoxy.ai, places a focus on the adoption of AI and ML in the gambling sector by looking at how to get started, the opportunities provided, how integral the adoption of each will become for all and much more. SBC News: To begin, could you briefly elaborate on where we are currently at regarding the …
Read More »SOFTSWISS: A South African overview
Max Trafimovich, Chief Commercial Officer at SOFTSWISS, delves into the enormous potential offered by a South African gambling ecosystem that the company has previously compared the prospects of which to a certain South American nation that has captured much of the industry’s attention in recent times. SBC News: SOFTSWISS has confidently declared that South Africa could prove to be the …
Read More »ESG… Should the industry drop the acronym?
What does it take to convince C-level that the numerous components that comprise ESG are intrinsically linked to revenue? For Leah Carnegie, Chief People Officer at Lottoland, the answer is a simple one – drop the acronym. The moderator of ‘why ESG is your business bottom line’ at the Gibraltar Ethical Gambling Forum instead suggested that a basic shift in …
Read More »Ethical Gambling Forum: Are operators already behind the curve?
“ESG is all that makes us feel good, isn’t it?” Andrew Lyman, Gambling Commissioner and Executive Director at Government of Gibraltar, began in a keynote address at this week’s Ethical Gambling Forum. Picking up where Nigel Feetham, Minister for Justice, Trade and Industry, left off, Lyman took to the stage following a plea from event Co-Founder Adrian Sladdin to those …
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