Tag Archives: Fredrik Wastenson

SBC’s Year In Review: September’s big betting news

Copyright: kran77 / 123RF Stock Photo

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world.  This ninth edition looks at September and more specifically at how the right technology can boost a sportsbook offering, the rise of sports data partnerships, how sports betting is influencing affiliate marketing and a review …

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Svenska Spel strengthens igaming management with Petra Blixt appointment

Former-LeoVegas chief marketing officer Petra Blixt has been appointed as the new head of sales and marketing for Svenska Spel‘s igaming subsidiary, Svenska Spel Sport & Casino. Blixt, who will assume the new role on 20 January 2020, will oversee the development of the subsidiary’s digital marketing strategy and optimising the sales process, as part of the operator’s ongoing efforts to enhance its online …

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SG Digital ups Swedish profile with fresh Svenska Spel contract

SG Digital, the interactive gaming division of Nasdaq-listed Scientific Games Corporation (SGC), has significantly expanded its profile within the re-regulated Swedish online gambling marketplace after agreeing to a new exclusive partnership with state-owned operator Svenska Spel. SG Digital has become the lead online platform provider for Svenska Spel casino and bingo verticals. Furthermore, Svenska Spel digital offering will be enhanced …

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SG Digital expands European footprint with Svenska Spel partnership

Scientific Games Corporation has announced that SG Digital will partner with Svenska Spel to provide content through the division’s Open Gaming System (OGS) and a Player Account Management solution via the Open Platform System (OPS). SG Digital will provide platform technology and a library of more than 2000 game titles from the company’s nine game studios and third-party providers, pending …

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Sporting Solutions wins Svenska Spel pricing partnership

Sporting Solutions has beaten off competition from a number of sportsbook suppliers, to provide Svenska Spel with its outsourced pricing services (OPS). The firm, which forms part of the Sporting Group, will see the partnership run for an initial year long period, with Svenska Spel holding the rights to exercise the option of a further year. Fredrik Wastenson, Vice President …

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