SG Digital expands European footprint with Svenska Spel partnership

Scientific Games Corporation has announced that SG Digital will partner with Svenska Spel to provide content through the division’s Open Gaming System (OGS) and a Player Account Management solution via the Open Platform System (OPS).

SG Digital will provide platform technology and a library of more than 2000 game titles from the company’s nine game studios and third-party providers, pending approval from the Swedish Gambling Authority. OGS provides customers access to an vast library of gaming content, while OPS enables one-wallet access and top-tier loyalty programs. SG Digital will also provide hosting and integration services to support Svenska Spel.

In addition to technology support and casino content, SG Digital will integrate into the OPS some of Svenska Spel´s existing game verticals, including sports betting, bingo and poker.

Matt Davey, Group Chief Executive, SG Digital commented: “The Swedish market is a key region for SG Digital, and we’re honoured to continue our longstanding relationship with Svenska Spel that originally started back in 2007. As we look to 2019, we are proud of our portfolio of market leading content, and we’re excited to continue to offer our high-performing technology and systems to Sweden.”

Fredrik Wastenson, Vice President Products, Svenska Spel added: “A thorough search was undertaken in the choice of supplier and we are confident that SG Digital will deliver a good solution. We are preparing Svenska Spel for the new gambling market, which is expected to come into force on January 1, 2019. This procurement is part of the preparations for the non-captive market.”

The Swedish government recently outlined that by 2019, the country’s current regulations would be replaced by legislation that would open the country’s betting market up to qualifying overseas operators. The new legislation will increase market competition in the country, with new operators being afforded the opportunity to apply for new licenses from up until July of this year.

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