Sporting Solutions has beaten off competition from a number of sportsbook suppliers, to provide Svenska Spel with its outsourced pricing services (OPS).
The firm, which forms part of the Sporting Group, will see the partnership run for an initial year long period, with Svenska Spel holding the rights to exercise the option of a further year.
Fredrik Wastenson, Vice President of Products and Services at Svenska Spel, said: “We committed to a competitive procurement process in 2017 to attract a sportsbook supplier able to provide us with expansive content, accurate pricing and strong heritage in the industry, and we’re confident Sporting Solutions can deliver on all three.
“Having seen their trading solutions first hand, it’s clear they’re built on decades of experience delivering profitable models across numerous sports. We look forward to leveraging this, in partnership with our own trading team, to deliver the sportsbook our customers deserve.”
Sporting Solutions details that its OPS “combines best-of-breed algorithms, official data and longstanding trading heritage to deliver margin enhancing pricing across 25+ sports.”
The deal is to see pre match and in play pricing supplied across a number of core sports for the Swedish market, including ice hockey, soccer, tennis and American football.
The Sporting Solutions “self trade technology” is also set to be included as part of the deal, which allows traders to leverage their local expertise to differentiate effectively against generic white-label and private operator offerings.
Simon Trim, CEO of Sporting Group, added: “Svenska Spel are one of the most established names in lottery sports betting with a very strong customer base, and we are very proud to announce them as our latest lottery partner.
“With the help of our pricing and trading services they will be better able to compete with private operators in their liberalising domestic market. Their ability to use our software to pool further resources into local sports will increase differentiation, drive acquisition and help maintain their position as a market leader.
“We look forward to forging a successful partnership with Svenska Spel and to expanding our services in the Nordic region.”