Betting Gods has extended its reach in Europe after a successful move into the Maltese sports betting market highlighted a clear demand for expansion. Since launching in Malta in December, Betting Gods has seen a growth in business of 17.27%. The company, which was previously available in English only, has reacted by creating French, German, Italian, Polish, Portuguese and Spanish …
Read More »
Ligue de Football Professionnel (LFP), French football’s governing body has confirmed that it has extended its partnership with national lottery and gambling operator Française des Jeux (FDJ) for a further four years. FDJ has acted as official gaming partner of LFP leagues since 2009, and will now continue its sponsorship until the end of the 2019/20 French football season. Continuing …
Read More »
Duncan Keene, managing director of ContentSquare’s UK operation, believes that operators can get much more out of their data if they deal with it a little more smartly. ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling …
Read More »
Sports data and insights provider Perform Group (Perform) has confirmed that it has secured French betting and gaming operator Winamax SAS (Winamax) as a new client of its live streaming solution for sports betting Watch&Bet. The streaming partnership will see Winamax who launched their French online sports betting product in May 2014, bolster its market offering by gaining access to …
Read More »
Updating its ‘France 2017’ election market, William Hill has placed Conservative candidate and former Prime Minister François Fillion as its current market frontrunner (price 4/7). This weekend Fillion surprised French political commentators by grabbing victory in the Les Républicains (French Conservatives) first primary. Fillion now goes head-to-head with Alain Juppé (former market favourite, now priced 8/1) for the election leadership …
Read More »
Bet-at-home enjoyed a successful third quarter in part due to the European Championships, but it still saw its marketing expenses outpace gross gaming revenue growth for the nine months to September. The Austrian, German and Eastern European-facing operator saw gross gaming revenues for the nine-month rise nearly 15% to €100.4m. Net revenue after gaming taxes and VAT rose 13.5% to …
Read More »
French state-owned betting operator Paris Mutuel Urbain (PMU) has confirmed an exclusive three-year partnership valued at €2 million with Irish SMS text betting services provider Onionsack (onionsack.eu). The partnership will see PMU become the first French operator to integrate a live betting functions via text/SMS messages. Waterford-based Onionsack has created a mobile platform which can interpret written bets placed by …
Read More »
Seeking to expand its services into new markets French betting operator France Pari has this morning announced that it has acquired 100% equity in Spanish licensed online betting firm Suertia.es. The governance of France Pari chose not to disclose deal terms. However, it stated that the acquisition would contribute immediately to its revenues and earnings. France Pari CEO Herve Schlosser …
Read More »
Detailing insights of sports betting operators’ website trends during the Euro 2016 Final (10 July), broadcast analytics company TVSquared has broken down digital bookmaker activity and coverage during the final match. Analysing the performance of eight bookmakers during the France Vs Portugal match shown on UK broadcaster ITV1, TVSquared detailed betting activity from the pre-match build up (7-8pm BST) to post match analysis (10.30-11pm …
Read More »
French state-owned gambling operator Paris Mutuel Urbain (PMU), will enter the 2016/17 football and rugby seasons with eight high coverage club partnerships. Committed to raising its brand profile within French sports PMU has secured partnerships with French football clubs’ RCL Lens, Racing Club Strasbourg, FC Rennes and Stade Lavallois. Its marketing partnerships’ with French rugby clubs will see PMU partner …
Read More »
SBC News Voice of the Sports Betting Industry