Sports data and insights provider Perform Group (Perform) has confirmed that it has secured French betting and gaming operator Winamax SAS (Winamax) as a new client of its live streaming solution for sports betting Watch&Bet.
The streaming partnership will see Winamax who launched their French online sports betting product in May 2014, bolster its market offering by gaining access to over 18,000 sports events per year.
The Watch&Bet solution will offer streaming content from premier sports leagues including La Liga Santander (Spain), the EFL Cup, FIBA Basketball and WTA & ATP Tennis.
Winamax governance stated that the partnership was needed in order to improve the operators current market offering and player retention, Tristan Guiglini, Head of Betting for Winamax, commented :
“We are proud to offer a premium betting experience to our players in broadcasting, with Watch&Bet top events like LaLiga, WTA & ATP World Tour.”
Andrew Ashenden, EVP Betting at Perform, welcomed Winamax as new clients stating:
“We’re delighted that Winamax has chosen to take our live video streams via our Watch&Bet product. With El Clasico taking place on the 3rd December, they are joining at great time. We are confident that the combination of Winamax’s strong and our industry-leading consumer product will signal the start of a long and successful partnership.”