Tag Archives: Fortune Magazine

Draftkings looks to widen its appeal with Private League functionalities

SBC News Draftkings looks to widen its appeal with Private League functionalities

US daily fantasy sports operator DraftKings has announced its new product update which features the release of ‘DraftKings Leagues’. Seeking to enhance its community and attract recreational DFS consumers, DraftKings Leagues will allow players to “Create leagues for you and your friends. Play in private contests in any sport all season long and track your results in your league’s exclusive …

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Jason Robins – ‘DraftKings needs to rethink its marketing message’

SBC News Jason Robins – 'DraftKings needs to rethink its marketing message'

Speaking to Fortune Magazine Jason Robins CEO & Co-Founder of leading US daily fantasy sports operator DraftKings has stated that his company will need to “take a second look at its advertising”. As DraftKings looks to re-secure customer confidence following a string of legal battles in the US concerning its product legality and close association with sports betting. The DFS …

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Fortune Magazine features DraftKings CEO Jason Robins as October cover star

SBC News Fortune Magazine features DraftKings CEO Jason Robins as October cover star

Having made the eighth sport on Fortune.com 2015’s“40 under 40” list, DraftKings CEO and Co-Founder Jason Robins (34) will be the leader profile and cover star of Fortune Magazines October issue. In a feature titled “Big Bet – How Jason Robins is blowing up the $15 billion world of fantasy sports”. Fortune magazine will cover the rise of Boston based …

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