ALT Sports Data has closed a seed funding round, raising $5 million in ‘strategic funds’ to accelerate the development of new disruptive solutions empowering all sports stakeholders and audiences. The funding round was described as ‘oversubscribed due to overwhelming interest from investors’ seeking to back the enterprise of former GoPro alumni Joe Dunnigan (CEO), Todd Ballard (CMO), and Michael Jordan …
Read More »
Formula 1 (F1) has announced that the management and distribution of its betting data will be handled by ALT Sports Data. As confirmed by F1, ALT Sports Data will serve as the “Official Betting Data Supplier,” tasked with developing “betting-focused real-time predictive analytics” and “proprietary data and priced odds solutions for the wagering industry.” Founded in 2021, ALT Sports Data …
Read More »
Football sponsorships provide high visibility for operators and much-needed funds for clubs and leagues. Yet betting sponsorships are at risk of being frozen out following regulatory moves in the Netherlands, Belgium and France. The partnership between football clubs and gambling companies in Europe has long been a fruitful one but increasingly onerous regulation means both sides are having to get …
Read More »
Super Group has formed a multi-year partnership with Formula 1 team Atlassian Williams Racing. The NYSE-listed company’s Betway and Jackpot City brands will now appear on the team’s FW47 cars from the start of the 2025 F1 season, which gets underway in Melbourne, Australia next month. Neal Menashe, Super Group CEO, stated: “We are delighted to join the thrilling world …
Read More »
Formula 1 and multi-cloud services are two things that, on first thought, may not possess too many similarities. However, there are a lot of lessons that the gambling industry can learn from motorsport – particularly when it comes to the role that multi-cloud infrastructure plays in keeping a gambling operator in “pole position”, especially around major sporting events. In the …
Read More »
Formula 1 (F1) has registered a ‘huge surge in popularity’ with sportsbook punters according to data by Entain Plc. Providing insights on F1 markets between 2018 and 2022, Entain detailed that the total number of customers betting on F1 had increased by 50%, with F1 wagering growing approximately 30% each season. F1’s growing popularity with betting audiences coincides with the …
Read More »
Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global scale since the 1950s, Formula …
Read More »
Stake.com has revealed a partnership with Pietro Fittipaldi ahead of the Formula One season which begins this weekend. Pietro, Haas F1 Team driver, is also joined by his brother Enzo, the Charouz F2 Racing team driver, to become the firm’s Brazilian representatives for the 2022 renewal, whilst the pair will provide F1 fans with analysis of each race. “We’re delighted …
Read More »
PickGuru, the new venture of Stats Perform and DAZN co-founder Oliver Slipper, has launched in the UK, promoting its £1 million ‘UltimateGuru’ game. The start-up has launched its app on Apple and Google stores, which host UltimateGuru, a multi-sport predictor contest where players forecast the outcome of 12 major sporting events in the 2022 calendar. UltimateGuru participants must predict the …
Read More »
Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker, …
Read More »
SBC News Voice of the Sports Betting Industry