Tag Archives: Formula 1

PickGuru announces UK launch with £1m competition 

PickGuru, the new venture of Stats Perform and DAZN co-founder Oliver Slipper, has launched in the UK, promoting its £1 million ‘UltimateGuru’ game.     The start-up has launched its app on Apple and Google stores, which host UltimateGuru, a multi-sport predictor contest where players forecast the outcome of 12 major sporting events in the 2022 calendar. UltimateGuru participants must predict the …

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Entain provides ‘unique’ content and experiences to F1 fans

Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker, …

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F1 selects PokerStars as principal betting sponsor

Formula 1 (F1) has announced PokerStars as its new official betting sponsor, following a deal struck between the online poker brand and the racing series’ sponsorship and data rights agency, Interregional Sports Group (ISG). The agreement will see the Flutter Entertainment-owned brand, which operates as part of The Stars Group, feature exclusively across Formula 1 broadcasts until 2023. Additionally, the deal expands the global racing …

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How Sportradar is helping to drive fan engagement for Formula One

In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …

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SBC Webinars and Sportradar present Bridging the Gap Between Formula 1 and Live Betting

Sportradar Formula 1 webinar

The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination of the opportunities that one of the world’s most popular sports provides for operators.  This timely session comes just three weeks before the eagerly-awaited 2021 Formula 1 season opens with the Bahrain Grand Prix. It is …

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David Lampitt, Sportradar: F1 presents betting’s most sizeable opportunity

ISG

With betting markets re-emerging from lockdown last June, Sportradar launched its suite of Formula 1 live in-race betting products, seeking to revitalize F1 race-day engagements for global motorsport’s biggest audience.  As Round-6 of a revamped Formula 1 season gets underway this weekend at the Spanish Grand Prix (Sunday 16 August Barcelona) – David Lampitt, Managing Director Sports Partnerships at Sportradar, …

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Esports Insider – Critical agenda unveiled for inaugural ‘ESI Digital Summit’

Leading B2B esports publisher Esports Insider (ESI) is pleased to reveal the first wave of speakers and content for the inaugural ‘ESI Digital Summit’, the first major digital event dedicated to the business of esports. With two full days of content on 26 and 27 May, topics will range from brand showcases shining the spotlight on prominent mainstream partnerships through to …

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Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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Sportradar brings live in-race betting markets to F1’s tracks

Sports data and content supplier Sportradar has strengthened its Formula 1 offering with the introduction of live in-race betting markets, which will make pre-race and in-race markets available to operators. As F1’s official exclusive data provider, Sportradar will roll out the new markets at Melbourne this weekend. The deal includes live data being taken directly from the track on a …

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188BET becomes official sponsor of F1 Asia

Interregional Sports Group (ISG), the lead sponsorship agency for Formula 1 racing, has confirmed that 188BET has secured a five-season agreement to become the ‘Official Sponsor’ of F1 Asia events. The partnership sees the 188BET brand secure exclusive coverage across the Asian broadcast market during the F1 season, which in 2020 will featurie motorsport’s first Hanoi Vietnam Grand Prix on …

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