Formula 1 and multi-cloud services are two things that, on first thought, may not possess too many similarities. However, there are a lot of lessons that the gambling industry can learn from motorsport – particularly when it comes to the role that multi-cloud infrastructure plays in keeping a gambling operator in “pole position”, especially around major sporting events. In the …
Read More »
Formula 1 (F1) has registered a ‘huge surge in popularity’ with sportsbook punters according to data by Entain Plc. Providing insights on F1 markets between 2018 and 2022, Entain detailed that the total number of customers betting on F1 had increased by 50%, with F1 wagering growing approximately 30% each season. F1’s growing popularity with betting audiences coincides with the …
Read More »
Formula 1 has cultivated a new youthful audience in the United States, but motorsport remains undervalued as a betting commodity, writes GridRival CEO and Founder Ross Fruin in the latest edition of SBC Leaders Magazine. Six years ago, the world’s most popular motorsport series found itself at a low ebb. After dominating on a global scale since the 1950s, Formula …
Read More »
Stake.com has revealed a partnership with Pietro Fittipaldi ahead of the Formula One season which begins this weekend. Pietro, Haas F1 Team driver, is also joined by his brother Enzo, the Charouz F2 Racing team driver, to become the firm’s Brazilian representatives for the 2022 renewal, whilst the pair will provide F1 fans with analysis of each race. “We’re delighted …
Read More »
PickGuru, the new venture of Stats Perform and DAZN co-founder Oliver Slipper, has launched in the UK, promoting its £1 million ‘UltimateGuru’ game. The start-up has launched its app on Apple and Google stores, which host UltimateGuru, a multi-sport predictor contest where players forecast the outcome of 12 major sporting events in the 2022 calendar. UltimateGuru participants must predict the …
Read More »
Entain is providing customers of its gaming brands with ‘unique’ experiences and media content, whilst promising special access for Formula 1 fans through its PartyCasino and partypoker brands. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker, …
Read More »
Formula 1 (F1) has announced PokerStars as its new official betting sponsor, following a deal struck between the online poker brand and the racing series’ sponsorship and data rights agency, Interregional Sports Group (ISG). The agreement will see the Flutter Entertainment-owned brand, which operates as part of The Stars Group, feature exclusively across Formula 1 broadcasts until 2023. Additionally, the deal expands the global racing …
Read More »
In-race betting markets for Formula One (F1) may have historically been quite basic, but Sportradar is flipping the script by using an extensive range of data points to create a more exciting product and drive increased engagement among F1 fans. That was one of the main takeaways from the ‘Bridging the Gap Between Formula 1 and Live Betting’ webinar, hosted …
Read More »
The SBC Webinars series continues on Thursday 4 March when Sportradar presents Bridging the Gap Between Formula 1 and Live Betting, an in-depth examination of the opportunities that one of the world’s most popular sports provides for operators. This timely session comes just three weeks before the eagerly-awaited 2021 Formula 1 season opens with the Bahrain Grand Prix. It is …
Read More »
With betting markets re-emerging from lockdown last June, Sportradar launched its suite of Formula 1 live in-race betting products, seeking to revitalize F1 race-day engagements for global motorsport’s biggest audience. As Round-6 of a revamped Formula 1 season gets underway this weekend at the Spanish Grand Prix (Sunday 16 August Barcelona) – David Lampitt, Managing Director Sports Partnerships at Sportradar, …
Read More »
SBC News Voice of the Sports Betting Industry