Tag Archives: Flutter Entertainment

MyRacehorse has appointed former Betfair horse racing principal Will De Nardo as its UK and Ireland Marketing Director and Global Gaming Lead. A US-founded enterprise, MyRacehorse is seeking to strengthen and expand its presence in the established horse racing markets of the UK and Ireland, and De Nardo will leverage his betting industry experience in pursuit of this goal. The …

Sportsbet is expanding the scope of its TikTok marketing campaign in Australia to broaden the gender diversity of its customer base, according to The Guardian. The Flutter Entertainment betting brand, headquartered in Melbourne, entered into an agreement with the Chinese-owned social media platform last year. Marking an exception to TikTok’s rules around gambling promotion, the bookmaker has been allowed to …

The Advertising Standards Authority (ASA) has ruled in favour of Flutter Entertainment’s Paddy Power and Sky Bet sportsbook brands.  In both cases, two complainants argued that two separate adverts involving retired footballers – Peter Crouch with Paddy Power and Micah Richards with Sky Bet – had appeal to under-18 audiences. Reaching out to SBC, Felix Faulkner, Solicitor at Poppleston Allen, …

As authorities work to implement the biggest overhaul of Irish betting regulation in decades, one of the country’s biggest industry stakeholders has outlined his views. Writing for The Irish Times, Flutter Entertainment Chief Executive Peter Jackson welcomed legislative changes, including the introduction of a new regulator – the Gambling Regulatory Authority (GRA).  Pending Dáil Éireann parliamentary approval of the Gambling …

Paddy Power and Inspired Entertainment have turned the focus of their long-running partnership to the UK retail betting sector.  The Flutter Entertainment betting and gaming brand will adopt Inspired’s fully integrated managed services across the 1,400 terminals of its 350-strong UK retail portfolio. This will include installation, remote and field technology support and content and platform development, as well as …

Low6 has announced its latest operator launch, integrating one of its free-to-play products onto Sportsbet’s platform. A prominent brand in the Australian sports betting space, Flutter Entertainment’s Sportsbet has launched Super Fantasy Soccer as its first partnership title with Low6. The product is a spin-off from Low6’s whitelabel Ultimate Fan range, awarding players with ‘packdrops’ featuring athletes and team cards …

As the 2022 FIFA World Cup gets underway, Flutter Entertainment has confirmed that the Qatar-based competition is set to be the most popular betting event of the calendar year for the group. The sports betting, gaming and entertainment provider’s UK and Ireland brands – Sky Betting & Gaming, Paddy Power and Betfair UK – have predicted over £300m in overall …

Flutter Entertainment has secured GamCare’s Advanced Safer Gambling Standard for three of its primary betting and gaming brands. The Paddy Power, Sky Betting and Gaming and Betfair ‘online focused’ sportsbook and casino operators, oriented towards the UK and Irish markets, received the accreditation following an assessment. Specifically, the gambling treatment charity and industry standards organisation granted Flutter the Gold Advanced …

The board of Flutter Entertainment has notified investors that Group Chief Financial Officer (CFO) Jonathan Hill will transition to the new role of Group Chief Operations Officer (COO) next year.  Hill, who has served as Group CFO since 2018, will oversee the maximisation of Flutter’s global scale, synergies and strategic direction to benefit the FTSE100 business. Enabling the transition, Flutter …

Despite experiencing accelerated international expansion across both sides of the Atlantic, Flutter Entertainment remains loyal to its Irish roots, according to UK&I CEO Conor Grant. In a discussion with The Irish Times, Grant – who is soon departing Flutter after two decades in betting and gaming – stated that Dublin, and the Republic of Ireland as a whole, was “very …