Tag Archives: Flutter Entertainment

Paddy Power’s latest marketing campaign to mark the return of Premier League football has taken aim at the phenomenon of ‘sportswashing’, with a particular dig at ‘oil money’ in the English top-flight. Sportwashing has become a widely spoken term in the English lexicon in recent years amid a range of accusations of overseas governments using sport to whitewash allegations of …

Australian gambling firm Tabcorp has extended its digital vision supply agreement with Sportsbet for an additional 10 years. The extension allows Flutter Entertainment-owned Sportsbet to broadcast Sky Racing 1 and Sky Racing 2 vision live in its betting app and website, with Sky as the exclusive provider.  Adam Rytenskild, Tabcorp Managing Director and CEO, noted: “Sky is the home of …

Flutter Entertainment’s joint venture with the FOX Corporation, FOX Bet, will cease operations later this year, according to a statement from the FTSE100 gaming group. A ‘phased closure’ of the online sportsbook will occur between 31 July-31 August 2023. However, FOX will retain a 2.5% stake in Flutter as well as the option to acquire 18.6% of FanDuel, the latter’s …

Flutter Entertainment’s Alpha Hub has put out the feelers for betting and gaming start-ups to work with the global gambling group’s Positive Impact Plan. Interested early stage companies have been asked to apply for the FTSE100 firm’s Flutter Tech4Good Award and the Flutter & RGC: Play Well Challenge. The group is targeting early-stage companies with responsible gambling specialities. The Tech4Good …

The All-In Diversity Project (AiDP) has completed an industry-specific research collaboration in partnership with Entain Plc, Flutter Entertainment, and Stats Perform, examining the participation of women in sports betting. The industry non-profit, focused on workplace diversity, inclusion, and equality (DIE), has published the findings of its report titled “Breaking Barriers: Assessing Women’s Sports, Betting, and Integrity Challenges”. The study was …

The English Football League (EFL) has renewed its long-running and high-profile sponsorship arrangement with Sky Bet. However, the partnership extension has come with some new caveats to reflect a new marketing and compliance landscape. Core terms of the deal have extended the partnership for a further five years, following an initial 10-year cooperation between the Flutter Entertainment brand the league, …

Following a series of departures from the firm’s Board, Kindred Group is reportedly accelerating plans for a potential sale of the company to a larger gambling conglomerate. Bloomberg reports that the Stockholm-listed 32Red and Unibet parent company is evaluating merger or sale options with Morgan Stanely, PJT Partners Inc and Canaccord Genuity Group. The business news outlet further asserts that …

GambleAware has published its donor list for 2022/23, revealing that the four largest UK betting operators contributed the lion’s share of funds, a continuation of a long-running trend. The total number of donations as of 31 March 2023 was £46.5m, with the four largest bookmakers – bet365, Flutter Entertainment, Entain and Wiliam Hill – contributing a total of £42.9m together, …

Flutter Entertainment has ‘got its mojo back’ in the UK and Ireland, according to Group CEO Peter Jackson, who addressed investors alongside the firm’s newly appointed Chief Financial Officer (CFO) this morning. Following the group’s Q1 2023 trading update, Jackson, along with Paul Edgecliffe-Johnson, provided a breakdown of the group’s market performance across a range of international jurisdictions. A leading …

Shareholders of Flutter Entertainment have almost unanimously backed a US listing, with 99.9% of voters backing the idea at the group’s AGM this morning.  The Ireland-based group first aired the idea earlier this year when it held consultations with shareholders and explored the possibility of a secondary listing.  Aiming to support the growth of FanDuel, its US sportsbook brand that …