Flutter calls upon Gronk to announce first Cash4Clubs grant of 2025

Swindon Storm, an English amateur American football club, received a surprise message during a Super Bowl party from NFL star Rob Gronkowski  in partnership with Flutter Entertainment. 

Described as a New England Patriots legend, the four-time Super Bowl winner delivered the news that the club is the first of 200 across the UK and Ireland to receive a £2,000 Cash4Clubs grant. 

Cash4Clubs is a programme funded by Flutter, helping to support grassroots sports clubs and keep adults engaged with sports. 

A Flutter UK&I spokesperson commented: “We all know the power of sports and we genuinely believe Cash4Clubs can help small clubs play an even bigger role in their community.

“It was great to have ‘Gronk’ deliver the news of this year’s first award to the Swindon Storm – and we hope they can replicate his success on the playing field.”

Members of Swindon Storm had gathered at a local sports bar to watch Super Bowl LIX when the live broadcast was suddenly interrupted by Gronk to deliver the news. 

He said: “One of your coaches, Andy Wilson, applied for a Cash4Clubs grant funded by Flutter. They heard about all the great work you guys are doing to grow American football in the UK and keep adults involved in sport.

“So here I am, on the biggest screen in Swindon, to tell you that your club is the first of 200 clubs across the UK and Ireland to be awarded a Cash4Clubs grant this year.

“Best of luck in the BAFA league. And remember: You are the Storm! Enjoy the big game tonight.”

Founded nearly 20 years ago, Cash4Clubs has seen Flutter hand out over £6.5m into grassroots clubs across the UK and Ireland, with 200 clubs receiving £2,000 every year. 

Swindon Storm coach Andy Wilson described the grant as “transformational” as it will help the club fund pads and protective gear for new joiners. 

He added: “The team was floored when Gronk appeared onscreen. The whole place went crazy!

“We are so grateful to Flutter and Sported for this grant, but having Gronk deliver the news during the Super Bowl was just incredible. We’re so grateful to Route 66 for hosting us and making it a night to remember. 

“In the simplest terms, this grant means that if new people want to give American football a go, they can without the added financial pressure of needing to buy the equipment needed to play the sport.”

“This funding could be transformational for our club and our membership, not to mention the lives of the new members we hope to welcome as a result.”