Finland’s government has been advised to maintain an open approach to marketing and customer incentives as it begins its roadmap to launch a new gambling regime in 2027. The recommendation comes from the European Gaming Betting Association (EGBA), the Brussels-based trade group promoting unified standards for regulated European gambling markets. The EGBA welcomes Finland initiating a timeframe of 2024 to …
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Veikkaus posts H1 declines as monopoly prepares for Finland’s gambling overhaul
Finland’s state-owned gambling monopoly, Veikkaus, has revealed a significant downturn in both revenue and profit as Finland’s parliament prepares for the overhaul of its national gambling regime in 2027. For the period from January to June 2024, Veikkaus reported a 6.8% decline in sales revenue, which fell to €483.8 million ($535.4 million). Gross gaming revenue (GGR) decreased by 21% year-on-year, …
Read More »Finland warned against Veikkaus overhaul by Public Health advisor
Finland’s Institute of Health and Welfare (THL) has expressed doubts about the government’s overriding ambitions to launch a new gambling regime. In July, the Ministry of the Interior opened a consultation seeking feedback from government agencies and departments on Finland launching a modern gambling regime in 2027. The timeframe of 2024-to-2026 will see state-owned gambling group Veikkaus Oy end its …
Read More »Andreas Reimblad to support Veikkaus betting strategy in wake of market restructure
Andreas Reimblad, former Director of Sportsbook at Kindred Group, has been appointed the new VP of Sports Betting at Finland’s Veikkaus. Reimblad will bring 12 years of experience at Kindred to the state-owned operator, which expects him to be a “game changer” as he joins Veikkaus betting. “I’m excited to be part of Veikkaus’ journey,” Reimblad said. “The opportunity that …
Read More »Veikkaus: Finland’s gambling reform must place channeling as the ‘essential protection’
Veikkaus Oy cites that Finland’s gambling overhaul must emphasise customer channelling and the reduction of harms. Finland’s state-owned gambling monopoly has issued its response to the Ministry of the Interior’s announcement regarding the submission of the draft proposal for a new Gambling Act. The framework of Finland’s new Gambling Act is based on recommendations put forward to Parliament, with the …
Read More »Finland opens consultation on new Gambling regime to launch in 2027
The Ministry of the Interior of Finland has submitted its draft proposal of a new Gambling Act to modernise Finnish gambling in line with recommendations previously put to the government. As formerly proposed, the new Gambling Act will end the ‘monopoly arrangements’ of state-owned gambling firm Veikkaus Oy, which currently has an exclusivity over sports betting and online casino games. …
Read More »Betsson moves EU online services to Rizk Nordic after BML Finnish row
Betsson has moved its online gaming services for European customers to a new holding company under the name Rizk Nordic Limited. The brand holds a licence from and has been regulated by the Malta Gaming Authority (MGA) since November 2022. Rizk domain is replacing the previous licensee BML Group. Betsson’s updated website now reads: “For customers residing in the European …
Read More »Betsson’s BML Group dealt Finnish blow by NPB
After marking another successful streak in its latest interim report, Betsson Group has been dealt a blow in Finland where its subsidiary BML Group appeared on the country’s blacklist of unlicensed operators. In a new development, Finland’s National Police Board (NPB) placed the company next to a number of corporate entities banned from interacting with any banks, payment services and …
Read More »Finland warned that gambling harms do not match gambling prevalence trends
Finland’s Institute of Health and Welfare (THL) has expressed detailed concerns about the increasing instances of gambling-related disorders, even as Finland experiences a decline in gambling participation. The observation was made by the Health Institute during its public survey to ascertain the prevalence of moderate and problem gambling risks among Finnish adults. The Institute, responsible for monitoring records on disorders …
Read More »Veikkaus unveils new live casino offering supported by Playtech
Gambling tech provider Playtech has been selected as the exclusive live casino partner for Finland’s state-owned monopoly operator Veikkaus. Playtech’s winning tender builds on the London Stock Exchange-listed company’s previous partnership with Veikkaus, spanning across online casino, online poker, retail VLT machines, as well as a casino management system, which now also includes live casino games. The extension clause is …
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