Tag Archives: finland

Enter Finland’s iGaming Market: Key Strategies & Legal Insights

SBC News Enter Finland’s iGaming Market: Key Strategies & Legal Insights

Next week, SBC and Finnplay join forces to conduct a deep dive into Europe’s last major iGaming market, with an exclusive live webinar session. With Finland’s new online gambling legislation nearing final approval and key requirements set, the first projects are ready to launch. This webinar will offer key insights to help you navigate the evolving market. What You’ll Learn: …

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Veikkaus-branded Live Casino launched by Playtech in Finland

SBC News Veikkaus-branded Live Casino launched by Playtech in Finland

Playtech has integrated its Live Casino offering into Finland’s market through its existing partnership with state-owned operator Veikkaus.  Both entities are standing on several previous successful joint launches targeting its Finnish audiences, including online casino, online poker, retail VLT machines, and a casino management system.  Following a rigorous regulatory approval process, Playtech has now also become Veikkaus’ first live casino …

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Finland allows operators to offer horseracing betting in policy shift

Finnish flag

Finland’s Government has made the decision to move horseracing betting under the commercial gambling sector’s jurisdiction, instead of the monopoly.  The country is preparing to launch competitive online gambling in January 2026 as it moves away from its legacy monopoly model. Monopoly operator Veikkaus will now compete against licensed operators for market share across both online sports betting and gaming.   …

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Finland adds gambling expenditure to economic assistance rules

SBC News Finland adds gambling expenditure to economic assistance rules

KELA, the Social Insurance Institute of Finland has revised its policy on gambling and social benefits effective from October 2024. The Institute serves as the general provider of economic assistance and securities for Finnish communities and citizens. With the new policy, KELA will now examine both winnings and gambling expenditures when assessing economic support for individual recipients. Previously, KELA only …

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EGBA: Finland’s gambling roadmap must ignore affiliate & bonus restrictions

Finland

Finland’s government has been advised to maintain an open approach to marketing and customer incentives as it begins its roadmap to launch a new gambling regime in 2027. The recommendation comes from the European Gaming Betting Association (EGBA), the Brussels-based trade group promoting unified standards for regulated European gambling markets. The EGBA welcomes Finland initiating a timeframe of 2024 to …

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Veikkaus posts H1 declines as monopoly prepares for Finland’s gambling overhaul

SBC News Veikkaus posts H1 declines as monopoly prepares for Finland’s gambling overhaul

Finland’s state-owned gambling monopoly, Veikkaus, has revealed a significant downturn in both revenue and profit as Finland’s parliament prepares for the overhaul of its national gambling regime in 2027. For the period from January to June 2024, Veikkaus reported a 6.8% decline in sales revenue, which fell to €483.8 million ($535.4 million). Gross gaming revenue (GGR) decreased by 21% year-on-year, …

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Finland warned against Veikkaus overhaul by Public Health advisor

finland/finnish parliament

Finland’s Institute of Health and Welfare (THL) has expressed doubts about the government’s overriding ambitions to launch a new gambling regime. In July, the Ministry of the Interior opened a consultation seeking feedback from government agencies and departments on Finland launching a modern gambling regime in 2027. The timeframe of 2024-to-2026 will see state-owned gambling group Veikkaus Oy end its …

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Andreas Reimblad to support Veikkaus betting strategy in wake of market restructure

Finland’s Paf renews long-standing Kambi sportsbook partnership

Andreas Reimblad, former Director of Sportsbook at Kindred Group, has been appointed the new VP of Sports Betting at Finland’s Veikkaus. Reimblad will bring 12 years of experience at Kindred to the state-owned operator, which expects him to be a “game changer” as he joins Veikkaus betting.  “I’m excited to be part of Veikkaus’ journey,” Reimblad said. “The opportunity that …

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Veikkaus: Finland’s gambling reform must place channeling as the ‘essential protection’

veikkaus

Veikkaus Oy cites that Finland’s gambling overhaul must emphasise customer channelling and the reduction of harms. Finland’s state-owned gambling monopoly has issued its response to the Ministry of the Interior’s announcement regarding the submission of the draft proposal for a new Gambling Act. The framework of Finland’s new Gambling Act is based on recommendations put forward to Parliament, with the …

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Finland opens consultation on new Gambling regime to launch in 2027

finland/finnish parliament

The Ministry of the Interior of Finland has submitted its draft proposal of a new Gambling Act to modernise Finnish gambling in line with recommendations previously put to the government.  As formerly proposed, the new Gambling Act will end the ‘monopoly arrangements’ of state-owned gambling firm Veikkaus Oy, which currently has an exclusivity over sports betting and online casino games.  …

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