Tag Archives: finland

Finland govt to end Veikkaus monopoly ‘no later than’ Jan 2026

Finland

Finland’s government has confirmed the scope and time frame of the country’s reforms of its gambling licence system, setting an expected date for the end of Europe’s last gaming monopoly. The changes were announced in the government’s latest agenda, along with a range of other legal changes. According to authorities, interested stakeholders can expect a change away from the current …

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Winning Post: Nordic Noir for Norway & Finland

SBC News Winning Post: Nordic Noir for Norway & Finland

Regulus Partners casts its eyes to Nordic affairs, where two recent legal judgements portray a fragmented future for European gambling’s most lucrative marketplace… Two court cases decided last week affirm our view that Nordic grey markets are fast approaching some form of regulatory clarity. While Betsson won its case in Finland, Kindred lost in Norway, with the court ordering that …

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Finnish influencer issued suspended sentence over marketing breaches

Finnish flag

A Finnish influencer and streamer has lost a legal case after a District Court ruled that he had violated national gambling marketing and advertising laws. Lauri Kangas – a casino streamer who distributed content via his own website as well as YouTube, Snapchat and Twitch – was found to have promoted operators other than the Veikkaus Oy monopoly. The streamer …

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Betsson’s BML Group becomes first MGA licence holder fined by Finnish police

Betsson’s BML Group becomes first MGA licence holder fined by Finnish police

Finland’s National Police Board has hit BML Group, a Betsson AB subsidiary, with a €2.4m fine alongside a prohibition order against the firm’s marketing activities. The law enforcement agency’s decision was made on 7 April and is due to come into force on 3 July, with the police asserting that BML has targeted mainland Finland with advertising ‘via multiple channels …

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Finland Police Board investigates illegal marketing practices

finland/finnish parliament

Finland’s National Police Board is investigating a Malta-licensed operator charged with undertaking ‘large-scale marketing campaigns’ to illegally target national consumers and breaching gambling laws. The unnamed operator is charged with “aggressively marketing gambling games to mainland Finland residents using multichannel strategies”.  The illegal campaign is alleged to have sent text message promotions to minors, with marketing appearing on Finnish-language affiliate …

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Veikkaus welcomes ‘good and balanced’ Finnish reforms report

Veikkaus Finland - Finnish monopoly

Veikkaus OY has welcomed the study into the Finnish gambling market and international comparisons published by the country’s government this week. The state-backed betting, gaming and lotteries monopoly largely agreed with the Ministry of the Interior’s assessment of Finland’s gambling landscape, particularly that change is needed. In the report, policymakers estimated that around €500m to €550m in Finnish gambling revenue …

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Finland assess international comparisons as unlicensed turnover hits €500m

Betsson’s BML Group becomes first MGA licence holder fined by Finnish police

The Finnish government appears to have reached the conclusion that its existing gambling monopoly is not faring particularly well, and that a changeup in the licensing framework is a necessary remedy. Findings from a recent study into the monopoly held by Veikkaus found that the state-backed betting, gaming and lottery operator is losing its grip on the country’s wagering market, …

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Veikkaus reports flat 2022 as customer care duties are increased

veikkaus

Veikkaus OY has returned profits of €680m to the Finnish state, matching its previous year’s performance despite its business facing a “challenging operating environment”.  Publishing its full-year 2022 accounts, Finland’s state-owned gambling and lottery operator generated group revenues of €1.07b, corresponding to a 2% on FY2021 results of €1.1bn. The group’s lottery unit registered a sluggish performance, despite the full …

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SBC Webinar: traversing the upcoming Nordic regulatory roadmap

SBC News SBC Webinar: traversing the upcoming Nordic regulatory roadmap

SBC Webinars headed over to the Nordic region to discuss the potential regulatory overhauls expected to take place in Sweden and Finland in the not so distant future.  In collaboration with Finnplay, the iGaming platform provider in the Nordion region, SBC Webinars presented ‘The Nordic Challenge, Licensing and Regulation in the Nordic Region’. In this one-hour discussion, experts within the …

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Politicians express unity on Finnish licencing overhaul plans

finland/finnish parliament

The Finnish government’s change of heart on the future of the Veikkaus monopoly has broad political support from the country’s political parties, according to media reports.  Local news service Yle.fl quoted three political stakeholders representing different political blocs in Finland’s parliament – the Centre Party and National Coalition Party (NCP), and the Labour Institute for Economic Research (Labore). All three …

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