As many companies have sought to find alternative events to keep their players entertained throughout the last 12 months, Stanislav Mykhailov, Head of B2B Department at BetInvest, highlights the reasons why esports can offer a welcome boost for betting and gaming companies in a post-pandemic landscape. The COVID-19 pandemic has had a huge impact on the world as we know …
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Consistently found in the top four of Pinnacle’s best performing sports, and even higher with many of its B2B partners, esports has more than proven itself to be a popular betting product explained Ben Cove (pictured), Chief Marketing Officer at Pinnacle. But despite the solid betting trends, some have argued that esports is simply not a ‘betting sport’. Cove gives …
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Esports Technologies Inc has appointed Mark Thorne as its new Chief Marketing Officer (CMO) as the Nasdaq-listed technology group completes its executive team makeover to spearhead a ‘planned European market entry’. A twenty-year industry executive, Thorne has served in marketing and commercial leadership roles for Betfair, GVC, Betfirst, Twin.com and the Bonnier Gaming Group. Serving as Esports Technologies first CMO, …
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Esports Entertainment Group (EEG) has secured definitive terms to acquire Malta-based online gambling operator Bethard Group Ltd, as the company continues to expand its European sportsbook profile. Nasdaq-listed EEG confirmed that it had reached an agreement with Gameday Group – the operating firm of Bethard – to acquire its asset for €16 million ($19.5m) cash and a guarantee of 12% …
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Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, delves into the world of esports as the sector becomes increasingly popular for sportsbooks across the world. Just west of Mar Sara, 25 March 2506, 12:45 Zulu Time: a deserted platoon of Terran Marines, supported by a few remaining Vultures running on fumes and a Siege Tank …
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Betbazar is fast becoming an ‘industry matchmaker’ finding the right bookmakers for the carefully chosen components of its portfolio. We spoke to the company’s CEO Alex Iaroshenko (pictured) to learn more about its growing role in the market, key contributing suppliers, scouting new opportunities for its global ‘sales house’ and getting involved in the newly regulated Ukrainian market. SBC: Hey …
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BtoBet will now offer the esports iFrame solution and live odds feed from Oddin to its network of sportsbook partners. BtoBet’s partners will now have the opportunity to strengthen their esports portfolio through a ‘boosted live markets portfolio and an increase in the uptime’. As a result, BtoBet’s operator clients will be able to drive further engagement with bettors. Prague-based …
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We sat down with Malte Hegeler, Head of Product Development at OddsMatrix – the sportsbook platform for EveryMatrix. He explained how he sees the development of sports betting and the technology behind it in a future shaped by accelerated digitalisation. SBC: It’s been more than a year since the pandemic took the world by surprise, changing so many things including …
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Online sports betting operator Betway has maintained its extensive presence in the esports sector via a renewal of its partnership with the PSG.LGD Dota 2 team. The contract extension with Ligue 1 giants Paris Saint-Germain has seen Betway solidify its position as the main partner for the club’s China-based esports team, and will also join PSG’s wider operations in the …
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Darina Goldin, Director of Data Science at Bayes Esports, takes a look at seasonal trends within the esports industry and why she learnt to embrace the chaos that comes with trying to forecast esports events in 2021. If something is seasonal, it means that it fluctuates within a calendar year in a predictable fashion. This is true for shopping, the …
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