As Wrexham AFC prepares for its League Two debut this weekend after National League promotion and securing fame with the Welcome to Wrexham docuseries, Entain has revealed the ‘Wrexham Effect’ in sports betting. Since Ryan Reynolds and Rob McElhenney took over the club in 2020, the operator’s Ladbrokes and Coral brands in the UK recorded an increase of 59% in …
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The FIFA 2022 World Cup is now just a few days away, and Entain projects that the tournament will be a resounding success for sportsbooks. A ‘record number of actives, bets, stakes and first-time-deposits’ is expected by the Ladbrokes and Coral operator, as its brands prepare for the event with new products and promotions. This includes Ladbrokes’ Half Time Quiz …
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Coral has begun to trial a 360° Virtual Reality (VR) Horseracing Experience, developed by Entain Plc’s in-house technology studio. The first of its kind VR experience has been created in partnership with JockeyCam, a technology that captures the best live footage of racing action, providing audiences with the experience of what it is like to be a jump jockey. Entain’s …
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Ladbrokes continues to refresh its marketing image, announcing the upcoming launch of ‘Balloon’ – UK gambling’s first brand-led campaign promoting online casino and games. Balloon is the third campaign developed for Ladbrokes by London creative agency Neverland, which was appointed to lead the development of its headline advertising campaign for this summer’s UEFA Euro 2020 Championship. Filmed by Emmy-nominated director …
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Ladbrokes has confirmed that it will retain Neverland as its lead creative agency, following the success of its “This Time We Play Together” campaign launched for this summer’s UEFA Euro 2020 championships. Dominic Grounsell, Entain Plc’s UK and IRE MD for Sports Brands, confirmed Neverland’s renewal to marketing news source Campaign, praising the agency’s creative approach and fresh thinking to …
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Ladbrokes will this weekend unveil ‘This Time We Play Together’, its new flagship HD advertising campaign for this summer’s UEFA Euro 2020 football championships. The campaign devised by Neverland, Ladbrokes new creative advertising agency, celebrates football’s unifying return to the international stage following the pandemic which has impacted all levels of society. Ladbrokes will kick-start its new campaign during Saturday …
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Coral has welcomed the return of horseracing on terrestrial TV screens by launching it’s new ‘At the Races’ advert, which forms part of the bookmaker’s wider ‘Coral Racing’ campaign. This February, Coral launched its ‘Coral Racing’ campaign, a ‘cinematic HD series’ of adverts produced by BBH London as the bookmaker’s new lead creative advertising agency. The campaign was launched as Coral’s …
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Ahead of next week’s Cheltenham Festival (10-13 March), Ladbrokes has debuted its new UK TV advertising campaign ‘Where the Nation Plays’. Forming part of a series which will cover racing, football and gaming, ‘Where the Nation Plays’ aims to highlight Ladbrokes’ heritage and proven credentials operating as the UK’s ‘most trusted bookmaker’. In its campaign notes, Ladbrokes marketing underlined that …
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GVC Holdings has confirmed the appointment of BBH London as lead creative marketing agency for its Ladbrokes Coral advertising account. This September, GVC governance called for an ‘agency pitch’, consolidating the multi-million £ creative advertising accounts of Ladbrokes and Coral – the FTSE gambling group’s flagship UK betting brands. A specialist in delivering effective brand development strategies for large scale …
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FTSE250 gambling group GVC Holdings will move to consolidate the creative advertising accounts of its UK flagship operators Ladbrokes and Coral. The account review is undertaken despite both GVC brands switching lead creative agencies during the course of 2018. Seeking to bolster World Cup Russia 2018 engagement, Ladbrokes launched its nationwide ‘Bettors of Britain’ campaign under the guidance of Cravens …
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