On the latest episode of Footprints in the Market, Niamh Gallagher, Marketing Manager at Mindway AI, detailed how the company is harnessing AI and over a decade of neuroscience data to innovate igaming’s approach to player protection. Speaking to Sharon McFarlane, Managing Director of Digital Footprints, Gallagher explained that Mindway AI was founded as a spin-off of Denmark’s Arhaus University, …
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Footprints in the Market: What we have learned so far
Over the last five weeks, Sharon McFarlane, Managing Director of Digital Footprints, has been joined on the Footprints in the Market webinar series by “some of the biggest marketing minds in igaming”. Marking the halfway stage of the series, aimed at CMOs and senior marketing representatives, we’ve broken down what we’ve learned so far. iGaming operators are wasting ‘astronomical marketing …
Read More »Footprints in the Market: Unlocking the ‘untapped’ commercial potential of women’s football
The igaming industry is yet to unlock the “untapped” commercial potential of women’s football, according to ex-professional footballer and the Commercial Director of Game Changing Media, Jamie Mitchell. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Mitchell said: “[Women’s football] is booming right now, certainly in England and across Europe. From an igaming perspective, …
Read More »Footprints in the Market: How to stand out in the “crowded” igaming space
Flexibility is the key to success in the “crowded” igaming market, according to Michael Baker-Mosley, Chief Marketing Officer of iGP. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Baker-Mosley explained that “the quality that operators have to them and the flexibility isn’t” amazing which offers an opportunity for a company like iGP to differentiate …
Read More »Footprints in the Market: “Google doesn’t treat every industry quite the same”
Mastering Google’s algorithms is key to effective online marketing, however, the search engine treats every industry differently, according to Martin Calvert, Marketing Director of ICS-digital. Appearing on the latest episode of Digital Footprints’ video series, Footprints in the Market, Calvert said: “When it comes to SEO, Google’s view of the world is the most important. Google doesn’t treat every industry …
Read More »Footprints in the Market: iGaming operators have just seconds to grab players attention
iGaming operators have just seconds to get the attention of customers before they move on to a competitor. This, according to Dan Shannon, Head of Affiliate Marketing & SEO at CBS Global, is why site speed should be a top priority. Appearing on episode two of Digital Footprints‘ video series, Footprints in the Market, Shannon said: “Site speed is up there …
Read More »Footprints in the Market: iGaming operators are wasting ‘astronomical’ marketing budgets
A staggering number of iGaming operators are squandering an “astronomical amount” of their marketing budgets. This, according to Sportradar’s EVP, Global Marketing, Adam Azor, results in iGaming operators missing out on critical opportunities and driving diminished returns. Azor offered these insights on the debut episode of Digital Footprint’s new video series, Footprints in the Market, hosted by the firm’s Managing …
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