Betfred has moved to enhance the sports marketing and branding activities of its US subsidiary, Betfred Sports, via a deal with the NFL’s Denver Broncos. A marketing activation of the deal will see Betfred open a tent at the South Lawn outside the Empower Field at the Broncos’ Mile High stadium for every home game throughout the duration of the …
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EEG hails enlarged portfolio performance to lay Nasdaq foundations
Esports Entertainment Group (EEG) is confident of achieving its first-year trading objectives as a US Nasdaq enterprise. Publishing its Q3 trading update (period ending 31 March), EEG recorded corporate net revenues of $5.4 million – up 129% ($3m) on its Q2 2021 results of $2.4 million. Revenue growth was primarily attributed to EGG’s enlarged igaming portfolio, which saw the company …
Read More »SportCaller grows US footprint with Betfred USA Sports deal
Free-to-play sports-game provider SportCaller has continued to grow its presence in the US market after entering into a new partnership with Betfred USA Sports. Capitalising on Betfred USA Sports’ partnership with the Denver Broncos, SportCaller will launch an weekly free-to-play series whereby players can sign up for free and ‘have the chance to compete for bragging rights and win up …
Read More »6 of the Best – Covers’ Patrick Everson
This week’s 6 of the Best comes from, Patrick Everson, senior writer at Covers.com. In the latest edition we see an American twist regarding a favourite holiday, a love of one particular NFL franchise and which album saw every song tell “an incredible story”. Best Holiday Christmas, for certain. It never goes out of style. Midnight Mass, at which my daughter always …
Read More »Super Bowl 50 triggers record betting figures
The Nevada Gaming Control Board have announced that bettors wagered $132.5 million on the Denver Broncos’ 24-10 victory over the Carolina Panthers. That figure topped the previous record of $119.4 million from two seasons ago, when the Seattle Seahawks beat the Broncos. The house won $13.31 million, making a profit for the 25th time in the past 27 years. It was …
Read More »Jay Kornegay – Westgate Las Vegas – Disbelief over Denver win
Less than a week ago we spoke to Jay Kornegay, Vice President of the Westgate Las Vegas Resort & Casino, ahead of the Superbowl 50 match-up between Carolina Panthers and Denver Broncos. And now, just a few days after the showpiece event, we caught up with a jubilant Jay to discuss his beloved Broncos first title win since 1998, and …
Read More »Jay Kornegay – Westgate Las Vegas – Superbowl 50 to challenge betting records
All eyes are on the Levi’s Stadium on Sunday, as this year’s Superbowl sees Carolina Panthers take on Denver Broncos in Santa Clara, California. Just a few days before the big day we caught up with Jay Kornegay, Vice President of the Westgate Las Vegas Resort & Casino, to discuss Superbowl 50: ____________________________________ SBC: Hi Jay, the biggest annual sporting event …
Read More »Pinnacle Sports announces Superbowl sweepstake at LAC
Pinnacle Sports has sent a touchdown pass to high stakes bettors with an eye-watering $500k max bet limit on spread bets before Super Bowl 50 between the Denver Broncos and the Carolina Panthers on Sunday 7th February. Not only that, but all new sports and casino affiliates who sign up with Pinnacle Sports during the London Affiliate Conference (LAC) between …
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