OpenBet has renewed its long-standing partnership with Denmark’s national lottery operator Danske Spil. Working together for over 11 years, OpenBet will continue to update Danske Spil’s omnichannel sports betting platform with proprietary technology and trading content. Jens Nielsen, Sports Betting Director of Danske Spil, said: “OpenBet has been a close partner of Danske Spil since 2013 and remains very important …
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Booming Games strengthens reach in Denmark through Danske Spil partnership
Danish state-owned operator Danske Spil has inked a new partnership with new regional player Booming Games. Booming Games first received certification to offer its full suite of games to Danish players in August 2023. Leveraging that initial step, Danske Spil is now turning to Booming Games for the supply of the latter’s flagship titles such as TNT Bonanza, Cash Pig, …
Read More »Raketech marks milestone partnership in Denmark with Danske Spil
Raketech Group Holding Plc has entered a three-year media partnership with Danish state-owned operator Danske Spil, with the option for extension for an additional year. Described as an igaming performance marketing partner, Raketech now enables continued growth in Denmark for the company’s sports products, and further diversification of revenue streams, in line with its long-term strategy. Johan Svensson, Acting CEO …
Read More »Danish stakeholders put €1.6m into new Gambling Committee
Five firms active in Denmark’s betting market have committed to a cash injection into the Danish Gambling Committee (DGC), a university research initiative into gambling harm. An initiative of the Research Clinic for Gambling at Aarhus University, the programme aims to begin its first research projects this year, continuing for a planned three-year period. Projects will focus on research into …
Read More »Danske Spil renewal further extends OpenBet’s European reach
OpenBet has signed its first major partnership since its finalised takeover by Endeavour, renewing its deal with Denmark’s national lottery, Danske Spil. Extending its contract with Danske Spil until 2025, OpenBet will continue to support the operator’s sportsbook brand Oddset across both its online and mobile verticals as well as its retail betting network, consisting of 2,700 terminals. The agreement …
Read More »Sue Yoxall ends 20-year journey with mkodo
Sue Yoxall has ended her 20-year executive tenure leading mkodo, the business she co-founded alongside venture partner Stuart Godfree in 2001. This week, Yoxall announced on LinkedIn that she had completed her ‘20-year journey with mkodo’ and would no longer be involved in the day-to-day running of the business. Fresh to the gambling sector in 2001, Yoxall and Managing Director …
Read More »Danske Spil appoints Karsten Fogh Holanng as unit CEO for online gambling
The board of Danske Spil has elected Karsten Fogh Holanng as inbound Chief Executive of ‘Licens Spil’ (licensed games) – the sportsbook and online gambling unit of Danske Spil, Denmark’s state-owned gambling operator. Holanng, who has served as Chief Information Officer of Licens Spil since 2016, will take leadership of Danske Spil’s online gambling unit in February of 2022. The …
Read More »Spillemyndigheden launches ROFUS rights campaign for Denmark
Spillemyndigheden, Denmark’s Gambling Authority, has launched a new national campaign promoting its ROFUS self-exclusion gambling service. Launched this September across social media and TV networks, the campaign reminds Danish consumers of their rights to ask licensed operators to ‘take-a-break’ and self-exclude from all gambling engagements. 2018 reforms to the Danish Gambling Act demanded that all licensed online gambling operators refer …
Read More »Danish Treasury backs merger of Danske Spil and Klasselotteri
Nicolai Wammen, Denmark’s Minister of Finance, has stated that his department supports a merger of state-owned gambling operators Danske Spil and Danske Klasselotteri. Reporting to Folketing (parliament), Wammen expressed that a merger would ‘create a better strategic framework’ for the state-owned assets and how their charitable contributions are distributed, benefiting Danish society. Furthermore, Wammen detailed that both companies were in …
Read More »Pernille Mehl ends tenure as CEO of Danske Spil’s lottery unit
Danish national lottery and gaming provider Danske Spil has announced that Pernille Mehl, CEO of Danske Lotteri Spil (DLO), will leave her role after six years with the company to take on a new position as CEO of a tech company. She will remain at DLO until November 1 at the latest. As of writing, Mehl was not in a position to reveal exactly …
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