Tag Archives: customer acquisition

The SBC Webinars series returns on Wednesday 15 April with ‘Taming Strange Animals… Profiling & Engaging US Sports Consumers’, an exclusive presentation by multichannel engagement specialist Xtremepush. In the session, Xtremepush’s team will detail the key differences in consumer engagement and retention strategies between European and US markets. While the US represents global gambling’s biggest growth opportunity, its sporting landscape …

Former Pinnacle Marketing Director Aly Lalani is one of the key drivers behind the launch of BetRegal.com, a new sportsbetting and gaming brand created to provide its customers with the “highest possible value” in prices. After defining the go to market strategy, Lalani is back to share his experiences about the challenges of bringing a new brand to the market. …

Online gaming strategy specialist ThinkGaming has reported an increase in the number of gaming companies using Facebook and Twitter to generate new customer acquisitions. The Jersey-based consultancy states that, due to major advancements, more and more gaming companies are reaping the benefits of the advanced tactics provided by the social media sites and are launching new mobile app suite products …