November 15, 2024
Betfair has renewed its partnership with Brazilian Serie A team Cruzeiro until the end of the 2026 season. The extended deal with the Belo Horizonte-based club has been valued at approximately 43 million reais at the current dollar exchange rate, but the figure could reportedly reach up to 63 million reais if Raposa reaches the established goals. This is the …
Read More »January 30, 2023
Betfair has announced a shirt sponsorship of Campeonato Brasileiro Série A club, Cruzeiro Esporte Clube. The betting company’s branding is placed on the chest of the team’s shirt, which after three years, is back in top flight of the Brazilian Championship after a recent promotion. “We are very excited about this partnership, as we will have the opportunity to support …
Read More »November 18, 2022
Sports engagement platform Tally Technology (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …
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