January 30, 2023
Betfair has announced a shirt sponsorship of Campeonato Brasileiro Série A club, Cruzeiro Esporte Clube. The betting company’s branding is placed on the chest of the team’s shirt, which after three years, is back in top flight of the Brazilian Championship after a recent promotion. “We are very excited about this partnership, as we will have the opportunity to support …
Read More »November 18, 2022
Sports engagement platform Tally Technology (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …
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