GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …
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ASA upholds decision on Coral TV advertisement
Following an independent review, The UK Advertising Standards Authority (ASA) has upheld its decision that Coral must cease using its advert that features stylistic clips of footballers performing against the background of a dramatic soundtrack. In response to the two complaints that were received, Coral expressed that it did not believe the ad was harmful or irresponsible in any way. Adding, …
Read More »Coral Connect gets personal with new Football Bet Filter service
FTSE betting group Ladbrokes Coral has announced the launch of its ‘Football Bet Filter’, which has been released as a companion betting utility for its popular Coral Connect App. The new betting filter function has been created by Ladbrokes Coral development teams, and will allow football punters to build their own tailored accumulators based on personal filters and market preferences. Football …
Read More »Coral gains customisable player prop bets with Digital Sports Tech
UK bookmaker Coral has announced that it has launched Digital Sports Tech betting solutions on its platform, broadening its market choice for customers. Launched today under a ‘period of exclusivity’ with Coral, Digital Sports Tech solutions is the only industry product that enables customers to create and customise their own bets on player performance across a range of statistics and …
Read More »Coral launches in-house developed sportsbook platform
Coral has today announced the launch of its ‘in-house’ developed sportsbook platform, centralising its mobile, tablet and desktop devices. The bookmaker informed the market, that its new platform had been developed by a new product development team with the aim of delivering a ‘smoother customer experience’. Utilising the latest digital and cloud infrastructure technologies, the bookmaker stated that Coral sports …
Read More »bet365 & Oddschecker win top betting prizes at 2016 IGB Affiliate Awards
The 2016 IGB Affiliate Awards (Thursday 4 February) saw familiar winners as bet365 and Oddschecker retained top sports betting honours at the ceremony hosted at the Electric Brixton. Led by Head of Performance Marketing James Woods’ bet365 defended its title of ‘Best Sports Betting Affiliate’ for a record third year in a row, beating shortlisted contenders bwin.party, Betfair, Coral, Pinnacle …
Read More »Gala Coral maintains growth despite growing headwinds & tough comparative period
Reporting on its year to date performance (period ending 30 September), Gala Coral has recorded Group EBITDA earnings of £205 million, just 1% ahead of 2014’s £202 million. Gala Coral governance stated that corporate performance had remained strong despite encountering significant regulatory headwinds and a tough comparative period which featured no World Cup to boost company performance. The operator maintained …
Read More »Coral sponsors Wigan Warriors Rugby League Club
Wigan Warriors Rugby League Club announced today that it had signed a deal with UK bookmaker Coral, to become its Official Main Sponsor for the 2015 season. Under the terms of the sponsorship Coral will be the main shirt sponsor, with the Coral logo appearing on the front of the Wigan Warriors home and away, playing and replica kits. Coral …
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