Tag Archives: Coingaming Group

Maarja Pärt: Coingaming rebrand introduces the Yolo mindset

Yolo

Yolo Group CEO Maarja Pärt discusses why Coingaming has rebranded to Yolo Group, how the company structure fits the group’s strategic vision, and what it means to be a ‘Yoloer’. You’ve probably already seen the news this week that Coingaming is now the Yolo Group, following a rebrand designed to better reflect our business and vision. The time was right …

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SBC Leaders: Pushing crypto boundaries and opportunities in the US

“If you don’t stop, or if you stand still, you’ll be left behind.” This was one of the warnings from Coingaming Group’s CEO Maarja Pärt as she explained how the company is pushing boundaries within the technology, crypto and investment spaces.  This exclusive interview with Pärt kickstarts the third edition of SBC Leaders for 2021, where she touches upon her …

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Coingaming targets ‘mature and emerging’ markets with SportCaller linkup

Coingaming Group’s Sportsbet.io sportsbook has announced a partnership with SportCaller, aimed at expanding its long-term presence in mature and emerging markets in untapped territories. The partnership aims to combine Sportsbet.io’s multi-currency capabilities with SportCaller’s international scope and localisation operations in order to diversify fan engagement around targeted free-to-play sports games. “SportCaller’s highly-focused, and collaborative approach to game-ideation, together with their …

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Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum: Why Sportsbet.io is taking a new approach to sponsorship

Joe McCallum, Director of Sportsbook at the Coingaming Group, takes a look at Sportsbet.io’s fresh approach to sponsorship agreements before explaining why creating a long-term, sustainable partnership with clubs is the key to success. Sports sponsorship has been under the spotlight recently, particularly when it comes to betting brands in the Premier League. When Sportsbet.io made its first moves into …

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Sportsbet.io continues sports marketing strategy with Saints extension

Sportsbet.io has secured the front-of-shirt sponsorship of Southampton FC – for another three-years, following the Saints renewal of its agreement with Coingaming Group. The extension will allow Sportsbet.io to continue to take advantage of the exposure and advertising during Southampton’s Premier League fixtures, whilst also maintaining a ‘strong relationship’ with the club’s supporters and the local community. Although financial details …

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Coingaming Group forges risk management partnership with Goatgaming

Crypto-betting operator Coingaming Group has announced a new partnership with UK-based sportsbook software platform Goatgaming, which will see the duo cooperate on risk management and trading. The deal, initially agreed in December 2019 but delivered in January 2021, will see Coingaming Group – operator of cryptocurrency sports betting site Sportsbet.io – fully integrate Goatgaming’s core sports trading and risk product …

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Watford FC endorses safer gambling message via RecoverMe partnership

Watford FC has strengthened its commitments to responsible and safer gambling via a partnership with mobile health app RecoverMe. RecoverMe was developed by three junior NHS doctors with the aim of increasing awareness of gambling treatment options. The app enables those struggling with problem gambling to better control their addictions via their personal mobile device. It ‘offers a lifeline’ to …

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Tim Heath launches gaming focused fund via Yolo Investments

Tim Heath’s Yolo Investments venture-capital fund has launched a sub-fund focused on the gaming and financial technology sectors. The newly established sub-fund will search for seed and A-stage opportunities across the gaming and fintech industries. Prior to launching the sub-fund, Yolo has already made investments in casino content studios OneTouch and Green Jade Games, fintech disruptions coins.io, Credis Bank and Yeahka, …

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Southampton FC enters cryptocurrency sports betting market

Premier League club Southampton FC has formed an agreement with cryptocurrency sportsbook Sportsbet.io to create a new VIP experience for Saints supporters. Sportsbet.io aims to redefine the fan experience via the use of technology and its cryptocurrency enterprise, delivering exclusive experiences to football supporters, as well as the sportsbook customers. The partnership will utilise Sportsbet.io’s matchday rights with the Saints …

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SBC Magazine Issue 11: Ralph Topping, SPACs and the best way to spend £100m

Kicking off Issue 11 of SBC Magazine, we have an exclusive interview with former William Hill CEO Ralph Topping, who reflected on his journey from a part-time cashier in one of Glasgow’s independent betting shops to the boardroom of William Hill. He looked back on the ways that UK betting shops have evolved in recent years and how bookmakers have …

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