SBC Leaders: Pushing crypto boundaries and opportunities in the US

“If you don’t stop, or if you stand still, you’ll be left behind.” This was one of the warnings from Coingaming Group’s CEO Maarja Pärt as she explained how the company is pushing boundaries within the technology, crypto and investment spaces. 

This exclusive interview with Pärt kickstarts the third edition of SBC Leaders for 2021, where she touches upon her ascent through Coingaming Group, the growth of crypto gaming and why she wants the company to continue disrupting across a number of industries. 

Pärt wasn’t the only leader who touched upon pushing boundaries, with Pariplay’s Andrew Maclean highlighting why the growing US betting market was an opportunity that ‘could not be ignored’. 

Sticking with the USA, Mike SmithSportradar’s Head of Advertising – unpacks the possibilities for ad tech as more states begin embracing gambling legislation before highlighting the ways in which ad:s is meeting the marketing challenges for sportsbooks. 

Meanwhile, IGT explains why partnerships are so crucial for the development and growth of tribal sports betting in the post-PASPA market.

Heading south to Latin America and we spoke with Fernando Facal, General Manager of Hipódromo de Palermo, regarding the racecourse’s remote gaming licence and the challenges associated with the transition from land-based to online betting

New opportunities within the online space was a common theme in our casino section where Spribe’s Shalva Bukia and Fantasma GamesFredrik Johansson delve into the growing influence of mobile on game development and why desktop may be taking a back seat. 

In this latest edition of SBC Leaders, we also dive into the relaunch of bet365’s new affiliate programme, the rising popularity of women’s football and whether artificial intelligence is the best way to combat money laundering. 

Rounding off the magazine is a breakdown of the latest developments on the fourth National Lottery competition and an exciting preview of CasinoBeats Malta and SBC Summit Barcelona

The new issue of SBC Leaders is available to download or read online HERE.

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