Tag Archives: china

Italian technology firm Custom Spa aims to bring more innovation and high-tech solutions into the world of sports betting. They offer a wide range of multi-platform terminals for retail betting, that combine the latest printing and scanning solutions with software intended to improve both customer satisfaction and the general gaming experience. The firm’s most recent innovation is ‘augmented reality’, introduced …

Italian football giants AC Milan has announced a new sponsorship deal with Vwin, which marks the clubs first regional partner in Asia. The Philippine licensed Asian online betting firm has signed a multi year official partnership with the Serie A side, and are set to work with the club in Asian regions to launch customised marketing campaigns. It has also …

The 2017 Champion of Champions Snooker tournament is to receive a new title sponsor following an agreement between 188BET and Matchroom Sport. This year’s competition, due to take place at Coventry’s Ricoh Arena from Monday 6 – Sunday 12 November, is the latest addition to 188BET’s sport sponsorship portfolio, adding to recent deals with 2017 Champion Jockey Silvestre De Sousa …

Italian football giants Juventus, the 35 time champions of Italy, has agreed a regional sponsorship deal with Asian online betting firm F66.com. The three year deal will run until 2020, with part of the agreement giving F66.com use of the Turin club’s brand and image for the promotion of its services in Asia, with the exception of China, Vietnam and …

Asian gambling group Genting Hong Kong (Genting HK) has informed that it will move to delist from the Singapore Stock Exchange (SGX), where it currently holds its secondary corporate listing. The leisure, travel and gambling operator, states that its Singapore delisting will help the firm consolidate its primary placement on the Hong Kong Stock Exchange. Moving forward the company will focus …

Seeking to expand its tournament coverage and presence within the Asian market, Caesars Interactive’s World Series of Poker (WSOP) has secured a content partnership with Chinese media and digital giant Tencent. The deal will see Tencent utilise its digital media channels to push WSOP content, the world’s biggest poker tournament to Asian viewers. WSOP and Tencent management detailed that the …

International sport data and intelligence supplier Sportradar has entered a strategic partnership with Asian counterpart Beitai Digital to bring ‘best-in-class’ data solutions for Chinese sports stakeholders. The partnership will see Beitai become the lead distributor of Sportradar data provisions for the Chinese market. Sportradar will be able to utilise Beitai established media partner network which includes Chinese broadcasters such as …

Matchroom Sport has confirmed online bookmaker 12BET as the title sponsor of its upcoming ‘World Cup of Pool’ championship (13-18 June, York Hall – London). The Isle of Man and Philippines-based bookmaker takes over the title sponsorship from competitor Dafabet. In its twelfth addition, the World Cup of Pool features 32 international teams competing to be crowned the best at …

Updating the market, Ascot Racecourse management has signed a media deal with Chinese digital sports broadcaster Sina Sports to stream its flagship Royal Ascot event. The partnership will see Sina Sports stream the final three days of Royal Ascot across its platforms. Deal stakeholders inform that the partnership could see Royal Ascot reach up to 213 million Chinese households. The …

Fenway Games has announced its biggest deal to date which will see the company’s SnapPlay product launched into the Chinese sports market via a deal with Chinese social sports platform HQ Sports. The deal will see Fenway provide a social version of its instant-betting app which will be distributed via HQ Sports’ MiaoHi social sports app and its Jihai app, …