Tag Archives: channel 4

Scientific Games’ OpenSports finds more success at Grand National

Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival. The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on …

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Ladbrokes penalised by ASA for socially irresponsible advertising

Ladbrokes has been sanctioned by the Advertising Standards Authority (ASA) after a complaint regarding an on-demand video advertisement. Released on 25 October 2020, the video, set in a café, depicted various customers using the Ladbrokes app on their phones. Footage of a horse race is then shown, while a voice over states ‘come starter’s orders, I’m a bag of nerves,’ …

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Bet Regret focuses on betting self-awareness for new football season  

GambleAware has announced the launch of ‘phase two’ of its flagship ‘Bet Regret’ campaign ahead of this weekend’s start of the Premier League 2020/2021 season. Promoted nationwide, GambleAware’s latest campaign carries the tagline ‘tap-out to avoid Bet Regret’, urging audiences to pause and reconsider before they place an impulsive bet. Measuring the impact of its Bet Regret series on UK …

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Ben Keith, Star Sports: racing must be diverse, fun, and welcoming

Over recent years, the UK racing sector has faced a number of difficulties including cuts to funding, concerns over age-verification measures and engagement with a wider audience. Speaking to Ben Keith, Owner of Star Sports, at Betting on Sports he explained that the on-course sector is doing everything it can to prevent under-aged gambling. He said: “I don’t really think …

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Viewing figures for Grand National rise as Tiger Roll emulates Red Rum feat

This year’s Randox Health Grand National at Aintree Racecourse has continued to grab the attention of the nation, as viewing figures for the ITV-covered race have increased by 12 per cent. The broadcast, fronted by Ed Chamberlin, is reported to have hit figures of 9.6 million at peak viewing time, which is up from the 8.5 million viewers in 2018. …

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Matchbook Betting Podcast unveils three new hosts

With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …

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Johnny Vegas fronts LeoVegas ‘Double Brand Ambassadors’ UK TV campaign

Comedian Johnny Vegas, star of British comedy series ‘Ideal’ and ‘Benidorm’ will front LeoVegas’ new UK TV advertising campaign ‘Double Brand Ambassadors’. Created by London creative marketing agency NOW, the TV campaign aims to drive the message that LeoVegas is the ‘King of Mobile Casinos’ offering more slots and games than its competitors. LeoVegas marketing detailed that its new advert …

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Newbury coverage free to watch in over 13 million TV homes via Racing UK

Jools Holland and Christmas movie replays can wait. It has been announced that the New Year’s Eve fixture at Newbury, alongside action from Warwick, will be made free to view on Racing UK, following Channel 4’s decision to withdraw the fixture from its schedule. The Newbury card, which is headlined by the Grade 1 Betfred Challow Hurdle, plus seven competitive …

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Channel 4 to finish racing coverage on 27 December

The Coral Welsh Grand National from Chepstow on 27 December will mark Channel 4’s final racing broadcast, as the UK broadcaster bows out from the sport following 32 years of coverage. Channel 4 management confirmed that its ‘4 Racing’ program would finish the day after Boxing Day and that 4 Racing would not broadcast scheduled racing from Newbury on New …

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Bookmakers open market on Channel 4 Mary Berry replacement

Following the announcement that Mary Berry will not return to judge The Great British Bake Off (GBBO), as the TV show moves to Channel 4 for its next series, UK bookmakers have raced to open markets on who will replace the much-loved judge for GBBO 2017. GBBO’s split from the BBC has been the talk of television, as last week …

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