Tag Archives: channel 4

Coral has announced Wonderhood Studios as the winner of its advertising tender for a new creative agency.  The summer, the Entain Plc subsidiary triggered a ‘competitive pitch’ to manage the creative marketing account for its multi-million-pound UK advertising account. Announced as winners, Wonderhood Studios will succeed BBH London as Coral’s new creative advertising agency working across all media formats alongside …

Betfred has inked an agreement with technology, content and media company Spotlight Sports Group (SSG), which sees the bookmaker sponsor Racing Post’s ‘What a Shout’ show. The short term deal – spanning the remainder of the flat racing season – sees the British gambling firm become the title sponsor of What a Shout’s 19 weekly episodes. The collaboration also includes …

The Public Accounts Committee of Parliament has published 91 individual ‘written evidence’ responses submitted to DCMS in relation to the conduct of the Gambling Review. The responses were published on Tuesday, 21 March, providing diverse and conflicting opinions on the current state of UK gambling and its future regulatory approach.  DCMS launched its ‘committee inquiry’ on 22 December, 2022, “to …

IMG has revealed it is producing Channel 4’s streams of England men’s UEFA Nations League matches, European Qualifiers and International Friendlies for the next two years The sports, events and media company will create the live match feed and highlights show for the channel’s remaining 14 games throughout 2023 and 2024, starting with England’s European Qualifier against defending champions Italy …

The Premier League has postponed its planned vote on the future of betting shirt sponsorships due to the UK’s chaotic political situation, Sky News reports.  Earlier this week, sources suggested that the English top-flight had requested its clubs to vote on a measure which would see sponsorship deals with betting operators phased out over a three-year period.  The League had …

As the cost of living crisis continues to affect millions across the UK consumers are continuing to tighten their belts – including buying less National Lottery products, according to Camelot. Although the outgoing operator recorded sales of over £8bn for just the second time in the National Lottery’s history, the figure of £8.090.7m for the 2021/22 financial year marked a …

Regulus Partners digs deep as to why the Committee of Advertising Practice (CAP) decided to introduce tough new measures to control the appeal and engagement of gambling advertising with young audiences. To the surprise of observers, the UK’s advertising monitor has moved ahead of regulatory judgements on industry marketing standards that were due to be settled by the government’s review …

Camelot has revealed that its H1 National Lottery ticket sales for the 2021/22 financial year were its ‘highest-ever’, attributing its success to the brand’s connection to the Tokyo 2020 Olympic and Paralympic Games. Publishing an update this morning, the National Lottery operator announced ticket sales of £3,961.4 million for the first six months of the year – covering 1 April …

John Whittingdale MP, the DCMS Minister overseeing the 2005 Gambling Act review, has responded to a letter from the All-Party Parliamentary Group for Gambling Related Harm (GRH APPG) calling on the government to ‘act in an informed way’ on gambling advertising. Sent on 5 July, the letter concerned a parliamentary discussion held on 25 May, during which Whittingdale responded to …

The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …