Tag Archives: Challenge Cup

Coral pens historic sponsorship deal of RFL Challenge Cups

UK Bookmaker Coral have teamed up with The Rugby Football League as part of a “historic commercial partnership” that will see the bookmaker sponsoring both the men’s and women’s Challenge Cups for the first time. The two-year deal will bring the two competitions together on 27 July, when the Coral women’s Challenge Cup Final shares the stage with the men’s …

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6 of the Best – Nektan’s Malcolm Campbell

Blonk 6OTB

This week’s 6 of the Best comes from Malcolm Campbell, Head of Compliance at Nektan. Continue on to discover which Morgan Freeman hit never gets old, which side holds such sheer passion a full weeks wages was placed on its success and “one of the grittiest motor races of all time”. Best Holiday Amsterdam 2016. I’m the biggest blues and …

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Ladbrokes Coral revises sponsorship agenda ahead of FOBTs judgement

FTSE100 betting group Ladbrokes Coral Plc may seek to significantly reduce its £8 million sports sponsorship budget, should the UK government drastically reduce FOBTs wagering levels through its pending industry review judgement. Operating as the UK bookmaker with the most exposure to FOBTs revenues, Ladbrokes Coral governance eagerly awaits the government’s judgement on machine wagering reductions, which is anticipated to …

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Betfred – Castleford Tigers favourites as Super League returns

Copyright: albund / 123RF Stock Photo

Super League explodes back into action this week and it promises to be the most exciting yet, with a number of sides staking valid claims that they will be contesting the Grand Final come October. Leeds Rhinos surprised everyone last time out, defeating the runaway league leaders Castleford Tigers in the Old Trafford showpiece to claim their eighth title. SBC …

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Ladbrokes extends title sponsorship of Rugby League’s ‘Challenge Cup’

Updating the market, Ladbrokes has informed that it will continue to work with the Rugby Football League as title sponsor of its Challenge Cup, English Rugby League’s legacy knockout competition. Ladbrokes marketing has signed a one-year extension, which will see the competition continue to be branded as the ‘Ladbrokes Challenge Cup’. The sponsorship extension is signed on the week of …

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Jessica Bridge – Ladbrokes – More than ribbons on a trophy

On Monday Ladbrokes announced a deal which gives them exclusive naming rights to two of the biggest events in Snooker next month. We caught up with PR Manager Jessica Bridge to discuss the deal and its importance to Ladbrokes as part of a growing portfolio of sporting sponsorships. SBC: Hi Jessica. Ladbrokes recently signed a deal with World Snooker to …

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Ladbrokes signs deal to sponsor World Grand Prix and Players Championship

Ladbrokes has signed a deal with Barry Hearn’s World Snooker to sponsor both the World Grand Prix and Players Championship tournaments for this year. The deal gives the bookmaker exclusive naming rights to the tournaments due to take place in Llandudno between the 8th and 13th of March (Ladbrokes World Grand Prix) and Manchester between the 22nd and 27th of …

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Kristof Fahy joins Ladbrokes as CMO

Ladbrokes is pleased to announce that Kristof Fahy has today joined the company as Chief Marketing Officer, leading on all brand and marketing activity across the Ladbrokes’ Digital and Retail offer. Kristof Fahy said: “I’m delighted to arrive at Ladbrokes at such an exciting time for the company. Ladbrokes has an extremely strong brand and I’m looking forward to building upon that strength with our …

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BBC continues coverage of RFL Ladbrokes Challenge Cup

The Rugby Football League (RFL), the governing body has confirmed that it has agreed a new five-year deal with the BBC to continue televising the Ladbrokes Challenge Cup and highlights of the First Utility Super League. The four-year deal agreed between the RFL and the BBC in 2012 still had another 12 months to run, but the latest contract will ensure the …

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Ladbrokes becomes title sponsor of Rugby League Challenge Cup

Ladbrokes has announced that it has reached an agreement with the English Rugby Leagues to become the title sponsor of the Challenge Cup competition. Under the agreement, the competition will be known as the Ladbrokes Challenge Cup. Ladbrokes will work closely with RFL players and personalities in various sponsorship activation initiatives and will also launch the tournament’s inaugural Ladbrokes Player …

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