SBC News Kristof Fahy joins Ladbrokes as CMO

Kristof Fahy joins Ladbrokes as CMO

Kristof FahyLadbrokes is pleased to announce that Kristof Fahy has today joined the company as Chief Marketing Officer, leading on all brand and marketing activity across the Ladbrokes’ Digital and Retail offer.

Kristof Fahy said: “I’m delighted to arrive at Ladbrokes at such an exciting time for the company. Ladbrokes has an extremely strong brand and I’m looking forward to building upon that strength with our marketing, advertising and sponsorship activity. Jim Mullen has made marketing central to his strategy for Ladbrokes, and we now have many opportunities across a variety of sports to showcase the passion that Ladbrokes brings to sport.

“We want to deploy our considerable expertise, skills and brand strength in those places where our customers are most active. We already have forged some outstanding opportunities with our SPFL partnership in Scottish football and Challenge Cup sponsorship in rugby league, but we have an appetite for more. We want to work with sports who appreciate what we can deliver and who understand the value we provide.”

Jim Mullen, Chief Executive said: “Kristof is a high quality addition to our team at a crucial time. Our products are now better than or at least on a par with the best in the market and we need to get more recreational customers on board.  Kristof has an excellent track record in this area and he has the expertise and the fire-power to get the Ladbrokes brand seen in more places more often.”

Fahy joins Ladbrokes having previously held CMO roles at the Telegraph Media Group most recently and, prior to that, at William Hill PLC.

Check Also

SBC News Ladbrokes lands Epic KO with new Rocky brand advert 

Ladbrokes lands Epic KO with new Rocky brand advert 

Ladbrokes has launched its latest TV advert, ‘Rocky’, reimagining one of Cinema’s most iconic moments.  …

SBC News Entain handed £17m penalty by UKGC for compliance failings

Entain handed £17m penalty by UKGC for compliance failings

Entain Plc has been summoned to pay the largest penalty in UK gambling history, totalling …

SBC News YouGov study shows impact of offers and reminders on bettor engagement

YouGov study shows impact of offers and reminders on bettor engagement

The effectiveness of gambling advertising was put to the test by YouGov this week, as …