Ahead of the Premier League potentially severing or significantly limiting its ties with betting companies, Kindred’s UK General Manager has highlighted the positive impact such relationships can have. Writing for Politics Home, Neil Banbury laid out the case that betting partnerships can provide an avenue for promoting responsible gambling, reducing harm due to the ‘unique links’ clubs have to communities. …
Read More »Tag Archives: celtic
Epic Games and IMG team up with football clubs for Fortnite release
Video game developer Epic Games and IMG, the company’s licensing representative, have united to integrate football into the free-to-play multiplayer game Fortnite. The IMG agency has signed deals with 23 clubs from the A-League, Bundesliga, Campeonato Brasileiro Série A, J1 League, La Liga, MLS, Premier League, Primeira Liga, Scottish Premiership and Serie A. On 23 January, Epic Games will launch …
Read More »IMG Arena nets SPFL global betting streaming rights
Closing 2019 trading, IMG Arena confirms that it has secured a long-term partnership to distribute Scottish Professional Football League (SPFL) content to the global betting market. Agreeing terms on a five-year arrangement, IMG Arena will act as lead distributor of SPFL ‘live stream broadcasts’, and will maintain production set-ups for certain SPFL matches. The distribution will encompass Ladbrokes Premiership matches including the …
Read More »Kindred rolls out responsible gambling campaign for 2019/20 season
Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …
Read More »Celtic, Betway and William Hill – SBC’s biggest hits of 2018
As 2018 draws to a close, it’s safe to say that the World Cup embodied what was a year filled with highly engaging betting events. However, this year’s top ten read articles show interest in a wider range of stories published on SBC in 2018. Celtic and Dafabet streaks ahead after MotoGP deal Celtic Football Club are no stranger to …
Read More »The World Cup’s Finest with OIA Services’ CEO Carmelo Mazza
In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Carmelo Mazza, CEO at OIA Services, brings an Italian flavour to this latest edition, delving into the history of the four time …
Read More »Kwiff reprimanded by the ASA over fake odds advertisement
Sports betting app Kwiff has been reprimanded by the Advertising Standards Authority (ASA), after odds used in a television advertisement were found to be fake. The ad in question, seen in December of last year, contained an example bet placed by “Adam from Clitheroe” on a PSG vs Celtic game, and stated “Adam’s odds on PSG were perfectly normal 11/8”. …
Read More »SBC’s on the ball: Paradise Papers rocks world football
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition shines a spotlight on the recently-leaked Paradise Papers, and the question marks over club ownership that these papers have thrown up. We’ll also reflect on allegations of match fixing against Nottingham Forest owner Evangelos Marinakis, CONCACAF’s …
Read More »Mr Green announces partnership with Scottish champions
After both speaking at this year’s Betting on Football Conference, online gaming operator Mr Green has partnered with Scottish Champions Celtic FC in a two-year deal that will see Mr Green as the club’s Official Casino Partner. As part of the partnership, Mr Green will develop an exclusive Celtic branded slot game which will feature current superstars and club legends, …
Read More »Did Barton break betting rules with Betfair?
Rangers midfielder Joey Barton is reportedly being investigated for alleged betting on a Celtic match with Betfair, that is said to have been placed on his personal account. The Scottish Football Association does not allow players, coaches, club officials and referees to bet on any football globally. Barton is already in hot water with his club after picking up a three week …
Read More »