Online casino and sportsbook platform Casumo has partnered with AI data science firm Future Anthem. Through the collaboration, Casumo will go live with Future Anthem’s flagship product, Amplifier AI, which will allow for the delivery of personalised content recommendations for enhanced player experience. Ian Tibot, Chief Product Officer at Future Anthem, commented: “Casumo has long been at the forefront of …
Read More »Tag Archives: Casumo
Janice Duncan moves to Casumo from Rank Group as CFO
Janice Duncan has been appointed as Chief Financial Officer of Maltese online casino, Casumo. Duncan officially took on the new role in May after two-and-a-half years in the same position at UK-based gambling company Rank Interactive. Prior to this she spent around three years at William Hill, initially as head of business planning before becoming Director of Online Corporate Governance …
Read More »David Clifton: Licensing Expert – William Hill tells a story of a predictable outcome
The record + £19m fine imposed on William Hill reveals why UK gambling Plcs have found it hard to accommodate new rules on Social Responsibility and Customer Interaction… A reality previously foretold by David Clifton. The regulatory settlements pursuant to which William Hill are obliged to pay a record total of £19.2 million for social responsibility and anti-money …
Read More »SBC Leaders: CSR, global markets and technological innovation
Corporate social responsibility is a core focus for Parimatch Tech, a principle which has become even more apparent in the wake of the war in Ukraine. That was a key message from Katerina Biloruska, Parimatch Tech Co-Founder and Chairwoman of the Parimatch Foundation. In the lead interview for Issue 22 of the SBC Leaders Magazine, Biloruska walks us through her …
Read More »William Hill upholds IBA code banning Irish credit card transactions
William Hill will stop accepting credit card payments in the Republic of Ireland from Wednesday onwards, according to the Irish Independent. Use of credit cards for betting purposes is currently discouraged in Ireland by the Irish Bookmakers Association (IBA) as one of the principles of the Irish Safer Gambling Code, introduced in August 2021 by the IBA in agreement with …
Read More »SharedPlay recruits Jacqui Gatt as venture COO
LeoVegas backed start-up SharedPlay has announced its first senior appointment, recruiting Jacqui Gatt as Chief Operating Officer (COO). Gatt the former Director of Gaming Operations for Casumo Malta, joins SharedPlay as the start-up builds the foundations of its B2B solution which aims to optimise multi-player gaming opportunities, engagements and experiences for online operators. Expanding its leadership team, SharedPlay highlighted Gatt’s …
Read More »Casumo continues to benefit from marketing opportunities with Reading FC
Casumo has enhanced its sponsorship arrangement with EFL Championship club Reading FC, continuing to benefit from branding and marketing initiatives. The extension of the initial two-year principal partnership will see the Malta-based online casino operator – which acquired a UK sportsbook licence last year – continue to serve as an official key partner of the Berkshire-based club. Additionally, Casumo branding …
Read More »Spreadex enlists beBettor to enhance affordability solution
Spreadex has signed an agreement with affordability checking solutions provider beBettor in order to enhance and streamline its own affordability process and workflows. The partnership will see beBettor’s affordability check fully implemented and automated by Spreadex safer gambling team, ensuring all checks ‘happen in the background’, requiring little input from customers in order to minimise intruding on users personal information …
Read More »UKGC fines Casumo £6m for historical customer care failings
The UK Gambling Commission (UKGC) has taken regulatory action against Maltese igaming and sportsbook services operator Casumo, issuing fines totalling £6 million having uncovered a series of social responsibility and anti-money laundering failings. Following an audit of Casumo activities between October 2019 and 8 January 2020, the Commission found that the operator had failed to put into effect policies and …
Read More »The ‘circle of control’: Protecting your brand traffic from the ‘piggybackers’
Why do I have potential customers searching for my brand but not ending up on my page? The answer, explained Internet Vikings CEO Peter Ekmark, may lie in brand traffic protection. “Having worked with major igaming B2C brands in both regulated markets and developing markets for almost 15 years, I have faced a multitude of digital marketing challenges,” said Ekmark. …
Read More »