SBC News Voice of the Sports Betting Industry
Online casino and sportsbook platform Casumo has partnered with AI data science firm Future Anthem.
Through the collaboration, Casumo will go live with Future Anthem’s flagship product, Amplifier AI, which will allow for the delivery of personalised content recommendations for enhanced player experience.
Ian Tibot, Chief Product Officer at Future Anthem, commented: “Casumo has long been at the forefront of innovation in the gaming industry, dedicated to delivering world-class player experiences.
“With Amplifier AI, we’re providing them with AI-driven, personalised game recommendations tailored to each player.
“As the demand for real-time personalisation grows, players increasingly expect these features from their casinos of choice, and this partnership positions Casumo to meet and exceed those expectations.”
The deal remains open for further expansion, with Casumo planning on integrating more Amplifier AI features over time.
Casumo’s Chief Product Officer Tony O’Mahony added:“At Casumo we are focused on providing leading player experiences, personalised for every player, and our partnership with Future Anthem perfectly aligns with this strategic goal.
“Future Anthem has proven to be fast, friendly, and a pleasure to work with. Their technology made the integration process quick and simple, and we’re excited to delight our players with AI-driven, personalised game recommendations.
“We look forward to exploring the full potential of Amplifier AI as we continue this journey together.”
