Tag Archives: campaign

Hand of Gold … bwin unveils Maradona’s Millions promotion

With World Cup fever reaching boiling point, bwin has teamed with Argentinian icon, Diego Maradona to offer its biggest ever jackpot promotion, ‘Maradona’s Millions’, with a staggering prize of up to £5 million up for grabs. The promotion ties-in with the bwin’s blockbuster ‘Who Stole the Cup’ campaign, which as well as starring the Argentinian legend, also features football royalty, Cafu, …

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Betfair Octopus invades Open golf championship

Betting exchange Betfair is extending its TV advertising campaign into the real world by placing its giant octopus between the fourth green and fifth tee of The Open golf championship at the Royal Liverpool Golf Club. ‘Paul the Octopus’, which made its debut playing table tennis in Betfair’s current This Is Play TV advertising, has been designed in homage to …

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Ladbrokes launches BBH ‘Ladbrokes Life’ UK TV campaign

Ladbrokes has launched its first TV campaign under new creative marketing agency Bartle Bogle Hegarty (BBH). The campaign, named ‘Ladbrokes Life’, has been launched in time for the upcoming FIFA World Cup in Brazil looks to promote the operator’s brand and mobile inventory. Ladbrokes has officially terminated its previous UK TV advertising campaign – Ladbrokes Game On which featured popular …

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Betfair To Launch Heavyweight Ad Campaign For New Jersey Market

After agreeing a partnership with Atlantic City’s Trump Plaza Hotel and Casino, UK igaming operator Betfair has announced that it will launch a heavyweight advertising campaign to target the newly igaming regulated New Jersey region, through social media, broadcast, digital and radio channels. Betfair have prepared for the launch of the campaign by launching website LetsPlayNJ..com The website although lacking …

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