William Hill has enlisted Contentstack as its core content experience platform, with the long-term goal of supporting an ‘aggressive strategy’ focused on becoming an international, digitally led business. An entirely rebuilt online portfolio of the operator’s properties will become available in June as part of updates to the William Hill Vegas casino vertical. A centralised hub of William Hill offerings …
Read More »
Caesars Entertainment has announced that it will begin the bidding contest for the European and UK home assets of WIlliam Hill, formally completing its takeover of the heritage bookmaker last month. Reported in The Telegraph, the sale will include all of William Hill’s high street shops – which number around 1,400 in the UK and Ireland – as well as …
Read More »
Hedge funds have begun buying shares in William Hill, as the final judgement on the takeover of the British bookmaker by Caesars continues to be delayed. Caesars Entertainment’s $2.9 billion takeover bid was first disclosed on 30 September 2020 and recommended by William Hill’s board to shareholders. This initial offer represented a bid of £2.72 per share, countering a rival …
Read More »
US casino giant MGM Resorts International has confirmed that it has proposed a merger with its US sports betting and igaming partner Entain plc, but has refused to say if a firm offer to acquire the company will follow. It has also been confirmed that the offer consists of 0.6 MGM shares for each Entain share, representing a value of …
Read More »
Three representatives from Caesars met with Brazilian officials to present an investment project they claimed could benefit the country financially. Such a deal would be relying on the Brazilian gaming market becoming legalised on a wider scale, with Caesars’ Brazilian representative Andre Feldman insisting “there must be legislation across the market with joint support of the entire industry, for it …
Read More »
Having completed the final chapter of its two-year Caesars Entertainment Operating Company (CEOC) bankruptcy restructure, Caesars Entertainment Corporation (CEC) has appointed a new Board of Directors to lead its business. The high profile CEC board will be led by former Walt Disney and Ernest & Young leadership executive James S Hunt, who has extensive experience in corporate governance for leisure …
Read More »
Caesars Interactive Entertainment (CIE) has announced an agreement with Income Access, to provider affiliate/partnership platform and player acquisition services . The new affiliate program for CIE’s Nevada and New Jersey-facing real-money online poker brand WSOP.com and online casino brands CaesarsCasino.com and HarrahsCasino.com will be powered by the Income Access platform and managed by the company’s affiliate managers. Following Nevada’s regulation …
Read More »
Embattled US gambling operator Caesars Entertainment Corp, has confirmed the appointment of Mark Frissora as CEO, replacing 12 year leader Gary Loveman, who has taken the position of company chairman. Frissora who joined the corporation as a broad member in February from car rental operator Hertz Global, has been preparing for the transition by visiting Caesars US properties and researching …
Read More »
Embattled casino and leisure operator Caesars Entertainment has failed to pay its $225 million bond interest, which was due on 15 December. Caesars Entertainment had confirmed that the operator would not pay the interest, thus triggering a default on its + $18 billion debt. The operator elected not to pay, due to ongoing discussions with first line bondholders and creditors. …
Read More »
SBC News Voice of the Sports Betting Industry