Tag Archives: bwin

European Drive! bwin launches multi-million euro ‘The Race’ campaign

GVC Holdings’ European sports betting subsidiary bwin has launched its multi-million euro, pan-European marketing campaign ‘The Race’, which it has described as ‘a Hollywood-style 90-second car chase to bring to life the excitement and exhilaration of the bwin experience’. Its new marketing campaign has been developed by international creative agency BBH Sport and will form part of its wider ‘Live the …

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Casino experience on bwin gets digital facelift

bwin - Copyright: georgejmclittle / 123RF Stock Photo

GVC Holdings’ leading sports brand bwin has given its casino offering a “digital facelift” to create a more immersive experience for its users. The new site features sharper graphical displays, improved grid categorisation and a game view which allows games to be launched it either in embedded or breakout modes. There is also a Featured Games category and a new …

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GVC optimises Tennis markets ahead of Wimbledon

Gearing up for Wimbledon (3-16 July), FTSE-listed online gambling group GVC Holdings has moved to optimise its tennis betting markets. Updating the market, GVC has undertaken a complete overhaul of its tennis offering, adding new data feeds combined with new in-play score visualisation graphics. GVC development teams detailed that the new features would improve user engagement and information speed times …

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World Cup winner Robert Pires joins bwin as brand ambassador

Pires - bwin

World Cup winner Robert Pires has pledged to provide bwin with a “new perspective that the fans can enjoy” after being appointed as a brand ambassador for the European sportsbook. In the newly created position, the Frenchman will engage with bwin customers across France and the UK. A key part of his role will see him produce and feature in …

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Post merger strategy reaps rewards for GVC Holdings

Ahead of its Capital Markets Day, FTSE-listed online gambling group GVC Holdings Plc (GVC) has announced a strong start to its 2017 trading, reporting growth across its core metrics. Powered by the strong momentum of its sports betting assets which saw an average of daily wagering of €12 million, GVC would report a 13% year-on-year rise in Q1 2017 new …

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Danke…Bwin nets €3 million a season partnership with Borussia Dortmund

GVC Holdings’ European sportsbook subsidiary Bwin has furthered its presence within the German market by signing a four-year betting partnership with Bundesliga football club Borussia Dortmund.   Agreeing terms on a €3 million per year partnership, Bwin will become a feature marketing partner of the Rhineland football club, with its brand prominently displayed throughout Dortmund’s Signal Iduna Park ‘Westfalenstadion’ stadium (capacity …

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NYX expands GVC content services with Bwin ‘OGS’ partnership

Updating the market this morning, Toronto TSX-listed NYX Gaming Group (NYX) has informed that it has expanded its GVC content partnership with its ‘NYX OGS’ games server being integrated by GVC flagship brand Bwin. GVC has been a customer of NYX since 2014, servicing games content to its Sportingbet brand. By integrating its NYX OGS games server the Bwin brand …

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Bwin explores Polish options, as competition exits market

Breaking industry trends, GVC Holdings (GVC) European online betting subsidiary Bwin is reported to be pursuing a new Polish operator license despite a severe 12% ‘betting turnover tax’ being implemented this month. Having refused to restructure its new Gambling Act, amid protest from European industry stakeholders, the Polish government has imposed its new online gambling regulatory provisions. In preparation for …

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GVC selects BBH Sport as creative lead for Bwin brand

GVC Holdings’ European online betting subsidiary Bwin has selected international sports marketing agency BBH Sport as its lead creative agency following a competitive pitch supported by advertising consultancy Oystercatchers. BBH Sport, part of the wider Bartle Bogle Hegarty Group is one of the fastest growing specialised agencies concentrating on creating high impact sports advertising campaigns. The agency has acted as …

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EveryMatrix appoints former bwin CEO Norbert Teufelberger as new board Chairman

EveryMatrix has completed a €4.3 million strategic investment round and appointed Norbert Teufelberger, former CEO of bwin, as its new Chairman. The company has widened its shareholder base by completing the private strategic investment round with Strawberry Capital, a large Norwegian fund owned by Petter Stordalen. In his new role as non-executive Chairman of the board, Teufelberger will assist with the …

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