There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …
Read More »
Backed by a high-coverage media campaign across talkSport’s network, September saw the UK debut of new football trading platform Footstock. A fresh arrival from Germany, Footstock merges popular fantasy football engagements with in-depth player trading components, seeking to become the best value and most rewarding football trading platform for all football fans. CMO James Copeland gives SBC the lowdown on …
Read More »
Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, it takes more of a ‘lessons learned’ approach now that the ‘Big Five’ football leagues are all back in action. Can the goalfest really continue? Why are we seeing no draws? And are the …
Read More »
The most important factor for German players choosing a bookmaker is a wide range of sports and leagues to bet on, found a survey among users on MySportwetten.de, but members of the same odds comparison site are largely not interested in playing online casino. Leadstar Media brand MySportwetten completed the survey to understand more about its affiliated players as the …
Read More »
Data from the UK Gambling Commission has revealed a ‘notable recovery’ in sports betting revenues during May, which has been partly attributed to the return of the German Bundesliga and other top-flight leagues. The data, collected from the largest online operators and the YouGov Covid-19 tracker, built upon data published by the UKGC on 12 May and further data published …
Read More »
The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour? And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far? …
Read More »
German bookmakers and affiliates have reported a drastic increase in business after the Bundesliga returned following an eight week hiatus. Affiliate company Leadstar Media reported that its MyWettbonus.de brand had recorded a 100% increase in business since football resumed. Meanwhile, searches for ‘sportwetten’ – the German for ‘sports betting’ – were 2.5x higher in May than in the middle of …
Read More »
DACH bookmaker Interwetten has extended its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until June 2023. The betting operator has worked alongside TSG Hoffenheim since 2017, having helped develop a number of advertising and marketing campaigns, including the development of a social media activation which allowed fans to win a …
Read More »
Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban. The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …
Read More »
As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …
Read More »
SBC News Voice of the Sports Betting Industry