Tag Archives: bundesliga

Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Betway partners with Rhine giant Eintracht Frankfurt FC

Betway Group has signed a three-year agreement to become the ‘official betting partner’ of Bundesliga football club Eintracht Frankfurt FC. The partnership will see the Betway brand promoted at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets during Bundesliga matchdays. Super Group-owned Betway continues to expand its sponsorship profile within Germany’s new re-regulated …

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Betway secures three-year premium partnership with Schalke 04

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

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OneFootball names first national association shareholder

OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform. Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco …

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Tipico maintains German market lead with Bayern Munich renewal

German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …

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LVBet kickstarts LatAm expansion with Douglas Costa partnership

Sportsbook and online casino operator LVBet has kickstarted its bid to enhance its Latin American market status by appointing Douglas Costa as its Brand Ambassador for Brazil. Under the terms of the partnership, Costa will provide the operator with ‘expert insight and opinions’ as the firm seeks to capitalise on the burgeoning Latin American sports betting sector. “Having Brazilian football …

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German sports betting authority calls for political intervention

German sports betting revenues fell sharply by 20% in 2020, largely attributed to cancelled sporting events and closures of betting shops due to the COVID-19 outbreak. According to sports betting tax figures published by the Federal Ministry of Finance, total sales amounted to €7.8 billion, 16% lower than the industry record high of €9.3 billion in 2019. If the months …

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SBC Digital Summit CIS: Football and sports betting ‘need’ one another

Football, which is arguably the ‘biggest sport in the world’, captures the attention of supporters and professional players across the globe. Fans who crave the sport often become more immersed via the route of betting and gambling.  The ever-changing industry is inevitably taking advantage of this spike in activity but with new, stricter regulations being fixed in place, what does …

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