Tag Archives: bundesliga

GVC sharpens CSR focus with Foundation launch

In a bid to support its ongoing corporate social responsibility (CSR) initiatives, GVC Holdings has launched The GVC Foundation which will oversee the coordination and support of the gambling group’s objectives and donations around the world. The new foundation will primarily focus upon responsible gambling, sports integrity and gambling regulation research, education and treatment of problem gambling, as well as …

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Manchester United seeks £9m compensation from MoPlay agents

Manchester United has filed a US civil complaint against Select Management Resources a marketing representative of online bookmaker MoPlay, seeking $11 million (€9m) in compensation over unpaid sponsorship income. Sanctioned with Atlanta’s federal court against Select founder Roderick Aycox, Man Utd disputes its 2018 ‘global sponsorship agreement’ with Addison Global the operating company of MoPlay, which maintains Select and Aycox …

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VFL Wolfsburg unveils Interwetten signing 

Bundesliga giants VFL Wolfsburg has unveiled its latest partnership with online gambling operator Interwetten.  The deal, which comes into effect as from the start of the upcoming 2019/20 campaign will see Interwetten serve as the team’s official sports betting partner. Interwetten managing director, Dominik Beier, commented on the partnership: “Sport is an essential driving force for us and one that …

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Sportradar strengthens fight against match-fixing in the DFL

Sportradar Integrity Services has strengthened its current agreement with the DFL Deutsche Fußball Liga in a move that will see the duo ramp up the fight against match fixing in connection with sports betting. Under the terms of the agreement, Sportradar has rolled out its Fraud Detection System (FDS) which seeks to carry out  systematic and continuous monitoring, detection, documentation …

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Genius Sports supports DFB in new integrity programme

The German Football Association (DFB) has strengthened its fight against match-fixing and betting-related corruption by launching a new integrity programme in collaboration with Genius Sports. The new initiative will monitor over 7,500 games per year, offering increased visibility across global betting on all Bundesliga, 2. Bundesliga, German internationals, women’s and youth team fixtures. Steven Burton, Managing Director at Genius Sports, …

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IMG confirmed as Bundesliga’s exclusive global licensing representative

International sports marketing agency, publisher and data distributor IMG has confirmed that it has inked a new deal with Bundesliga International which will see them named as the exclusive global licensing representative for the league. As reported by SportsPro media, the new deal will lead to the development and launch of a new licensing programme, focusing upon elevating the engagement …

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MoPlay joins Hertha Berlin as official sports betting partner

MoPlay has unveiled a new multi-year agreement with German Bundesliga club Hertha Berlin, which sees the firm become official sports betting partner. Following the organisations recent launch within Germany, MoPlay is striving to “upgrade the game,” via a mobile first strategy to provide customers with a fast, simple, personal and secure service. Juergen Reutter, MoPlay CEO, explained: “Securing a sponsorship …

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SBC’s On The Ball – Chelsea, The EFL and Real Betis

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition looks at Chelsea’s expansion efforts as well as a dispute over EFL broadcasting rights. Sky Sports nets EFL broadcasting extension This week, Sky Sports announced an extension to its partnership with the EFL, however the record …

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SBC’s On The Ball – The leaks that rocked football

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, SBC has you covered. This edition picks out some of the key stories from the leaks by German magazine Der Spiegel. Leaks, leagues and deceit The leaks of German magazine Der Spiegel sent shock waves through world football, unearthing information that could …

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Italian Football Federation approves Serie A sleeve sponsorships

Following the request of all of Italy’s top flight clubs, The Italian Football Federation (FIGC) is moving forward with plans to allow Serie A sides to utilise sleeve sponsorship deals. The proposal could potentially expand the shirt sponsorship opportunities for Italian sides, allowing them to promote four partners on their official matchday shirts. In an official statement, the league stated: …

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