Tag Archives: bundesliga

Tipico nets Bundesliga sponsorship extension to 2029

SBC News Tipico nets Bundesliga sponsorship extension to 2029

Tipico Sportwetten will mark ten years as a principal partner of the Deutsche Fußball Liga, having agreed terms to extend its sponsorship of the Bundesliga and Bundesliga 2 until 2029. Recognised as Germany’s largest betting firm, Tipico began its partnership with the DFL in 2018 to sponsor German football’s top two divisions. The original partnership was formed three years prior …

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DFB new media deals ‘key’ for German football’s development

SBC News DFB new media deals 'key' for German football's development

The German Football League (DFB) has secured a big boost to its revenues after extending several long-standing media arrangements for the next rights cycle. The continuing media partners of the Bundesliga and Bundesliga 2 are Sky Deutschland, DAZN and RTL, with Sky and DAZN holding the lion’s share of live match coverage. Meanwhile, Pay-TV rights will be divided between the broadcaster and the OTT …

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Borussia Mönchengladbach expands in Asian market with Queen Casino

SBC News Borussia Mönchengladbach expands in Asian market with Queen Casino

Queen Casino has been named an official partner of Borussia Mönchengladbach as the club aims to expand its presence in the Asian market. Queen Casino – a betting brand under Lowkey Lt – will receive exclusive rights that include prominent branding opportunities and visibility during Mönchengladbach’s home matches in the Bundesliga, promoted in key target markets.  Samuel Deri Divina, Director …

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Merkur new sponsor of top German team

SBC News Merkur new sponsor of top German team

Merkur Group has been named the official partner of Bundesliga side RB Leipzig. For an initial two years, the company will be visible under its umbrella brand Merkur and its new sports betting brand Merkur Bets during German top-flight matches both in the Red Bull Arena and on live TV via LED advertising boards and Cam Carpets. Nils Rullkotter, Senior …

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DAZN extends Bundesliga coverage in Spain until 2029

SBC News DAZN extends Bundesliga coverage in Spain until 2029

DAZN has announced that it is extending the Bundesliga’s coverage in Spain until the 2028/29 season. The four-year broadcast agreement, signed with Bundesliga International, gives DAZN exclusive rights to stream Bundesliga, Bundesliga 2, the DFL Supercup and relegation play-offs beginning with the 2025/26 season. This partnership will allow fans in Spain to watch key games from Germany’s top two football …

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Sportradar and Bundesliga agree on six-year betting data rights extension

SBC News Sportradar and Bundesliga agree on six-year betting data rights extension

Sportradar has extended its partnership with the German Bundesliga, a DFL Deutsche Fußball Liga subsidiary, for six more years.  With the previous agreement scheduled to conclude at the end of the 2025-2026 season, the new deal which will now come to an end in the 2031-2032 season will allow both entities to expand on push of enhanced data and audiovisual …

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Market Make-up: German books conform but do offer variety

SBC News Market Make-up: German books conform but do offer variety

The Market Make-up series continues as Jake Pollard and Propus Partners monitor German sportsbook offerings.  Though Germany sees a conformity on margin controls, bookmakers contrast by offering a wide range of unique betting markets and features like bet builders, and significant variation in the number of markets and overrounds applied across different operators. ____________________ As part of its ongoing series …

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Genius Sports enhances integrity monitoring for DFB football 

SBC News Genius Sports enhances integrity monitoring for DFB football 

DFB, the German Football Association, has strengthened its partnership with Genius Sports to enhance its capabilities against match-fixing and betting-related corruption.  Since 2019, Genius Sports has been instrumental in arming DFB with its state-of-the-art Bet Monitoring System – a state-of-the-art system which analyses global odds movements in more than 7,500 games annually using predictive algorithms and automatically flags any potentially …

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IMG Arena files against Stats Perform for alleged data rights breaches

SBC News IMG Arena files against Stats Perform for alleged data rights breaches

IMG Arena has filed against Stats Perform over alleged breaches of exclusive data collection rights during Austrian, Czech, German, Greek, and Swiss soccer matches.  In the claim, IMG Arena alleges: “At various times, Stats Perform has for the purposes of its businesses been operating a multijurisdictional, unauthorised ring of data collectors (or unofficial ‘scouts’), which it sends to matches at …

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Betway keeps faith in transformed German market

SBC News Betway keeps faith in transformed German market

Betway has reinforced its presence in Germany’s online gambling marketplace, having been granted a sportsbook licence extension by the Regional Council in Darmstadt.  Super Group’s flagship sportsbook brand will continue to operate in Germany, adhering to the rules and market protections of the Fourth Interstate Gambling Treaty (GlüNeuRStv) regime, which became effective on 1 July 2021. Renewing its sportsbook licence, …

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