Tag Archives: bundesliga

The most important factor for German players choosing a bookmaker is a wide range of sports and leagues to bet on, found a survey among users on MySportwetten.de, but members of the same odds comparison site are largely not interested in playing online casino. Leadstar Media brand MySportwetten completed the survey to understand more about its affiliated players as the …

Data from the UK Gambling Commission has revealed a ‘notable recovery’ in sports betting revenues during May, which has been partly attributed to the return of the German Bundesliga and other top-flight leagues. The data, collected from the largest online operators and the YouGov Covid-19 tracker, built upon data published by the UKGC on 12 May and further data published …

The Premier League makes its eagerly anticipated return tomorrow, starting with Aston Villa vs Sheffield United, but how will the ‘fanless’ aspect of ‘Project Restart’ translate to betting behaviour?  And what about the Bundesliga, the first major football league in Europe to bounce back following the COVID-19 enforced break. How can punters and traders learn from what’s happened so far?  …

German bookmakers and affiliates have reported a drastic increase in business after the Bundesliga returned following an eight week hiatus. Affiliate company Leadstar Media reported that its MyWettbonus.de brand had recorded a 100% increase in business since football resumed. Meanwhile, searches for ‘sportwetten’ – the German for ‘sports betting’ – were 2.5x higher in May than in the middle of …

DACH bookmaker Interwetten has extended its sponsorship agreement with German Bundesliga clubs TSG Hoffenheim and Vfl Wolfsburg, with the partnerships due to last until June 2023. The betting operator has worked alongside TSG Hoffenheim since 2017, having helped develop a number of advertising and marketing campaigns, including the development of a social media activation which allowed fans to win a …

Wiraya is helping operators to navigate COVID-19, by engaging with sports fans that have become dormant during the football ban.  The German Bundesliga made a return earlier this month, and with Premier League fixtures already in the pipeline for 17 June, it is more important than ever for betting operators to re- engage with punters that have become inactive during …

As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …

As football leagues around the world prepare to return behind closed doors, Betgenius’ Head of Trading Dmitri Agapov assesses what a lack of fans means for both pre-match and live pricing. In normal times, tonight’s match between Borussia Dortmund and Bayern Munich at Signal Iduna Park would have harvested one of the best atmospheres in European football. Watching this top …

There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding from this month’s Better Collective Spotlight, for which one of the igaming affiliate’s flagship products in German speaking markets, Wettbasis, provided its …

Leading German online bookmaker Tipico Sportwetten has confirmed the temporary closure of its affiliate marketing programme.  Posting a notice on its website, Tipico marketing disclosed that it will no longer accept new sign-ups and registrations to promote its products and services. Tipico’s statement read: “Until further notice, Tipico’s affiliate programme will be suspended and no new registrations are possible.” The …