Tag Archives: bundesliga

Asia-focused sports betting operator 188Bet has forged partnerships with two top-flight European football clubs, Liverpool FC and FC Bayern Munich. The three-year agreements with the Premier League and Bundesliga clubs will enable 188Bet to significantly enhance its European sports-oriented branding and marketing operations. Marking 188Bet’s first Premier League sponsorship in five years, the operator will gain brand awareness across Asia …

Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …

Sky Sports has enhanced its broadcasting portfolio of major international tournaments, signing an exclusive four-year contract with the German Bundesliga. Announced on the company’s website, the agreement will see Sky provide live coverage of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst additional coverage will feature Sky Sports linear and digital verticals, including …

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

Betway Group has signed a three-year agreement to become the ‘official betting partner’ of Bundesliga football club Eintracht Frankfurt FC. The partnership will see the Betway brand promoted at the 51,500 capacity Deutsche Bank Park stadium on both the LED screens and cam carpets during Bundesliga matchdays. Super Group-owned Betway continues to expand its sponsorship profile within Germany’s new re-regulated …

Betway has further enhanced its marketing in the sports space, signing a three-year agreement with German football club FC Schalke 04. Under the terms of the agreement, Betway will become the new premium partner of the Bundesliga team, benefiting from branding and advertising around the Veltins Arena in Gelsenkirchen for the next three seasons. “It’s a great honour to be …

OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform. Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco …

German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …

Sportsbook and online casino operator LVBet has kickstarted its bid to enhance its Latin American market status by appointing Douglas Costa as its Brand Ambassador for Brazil. Under the terms of the partnership, Costa will provide the operator with ‘expert insight and opinions’ as the firm seeks to capitalise on the burgeoning Latin American sports betting sector. “Having Brazilian football …

German sports betting revenues fell sharply by 20% in 2020, largely attributed to cancelled sporting events and closures of betting shops due to the COVID-19 outbreak. According to sports betting tax figures published by the Federal Ministry of Finance, total sales amounted to €7.8 billion, 16% lower than the industry record high of €9.3 billion in 2019. If the months …