Tag Archives: bundesliga

OneFootball names first national association shareholder

OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform. Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco …

Read More »

Tipico maintains German market lead with Bayern Munich renewal

German sports betting operator Tipico has further strengthened its position in the country’s gambling and sports sponsorship sectors via a renewal of its agreement with FC Bayern Munich. The extended partnership will allow Tipico to continue to take advantage of brand exposure and advertising opportunities at the Bundesliga club’s 75,000-seater Allianz Arena stadium, which regularly appears in widely-watched domestic and …

Read More »

LVBet kickstarts LatAm expansion with Douglas Costa partnership

Sportsbook and online casino operator LVBet has kickstarted its bid to enhance its Latin American market status by appointing Douglas Costa as its Brand Ambassador for Brazil. Under the terms of the partnership, Costa will provide the operator with ‘expert insight and opinions’ as the firm seeks to capitalise on the burgeoning Latin American sports betting sector. “Having Brazilian football …

Read More »

German sports betting authority calls for political intervention

German sports betting revenues fell sharply by 20% in 2020, largely attributed to cancelled sporting events and closures of betting shops due to the COVID-19 outbreak. According to sports betting tax figures published by the Federal Ministry of Finance, total sales amounted to €7.8 billion, 16% lower than the industry record high of €9.3 billion in 2019. If the months …

Read More »

SBC Digital Summit CIS: Football and sports betting ‘need’ one another

Football, which is arguably the ‘biggest sport in the world’, captures the attention of supporters and professional players across the globe. Fans who crave the sport often become more immersed via the route of betting and gambling.  The ever-changing industry is inevitably taking advantage of this spike in activity but with new, stricter regulations being fixed in place, what does …

Read More »

Inside Edge: Goals drying up as ‘Big Five’ leagues start to take more normal shape

Normal Football - Manchester United's Marcus Rashford and Arsenal's Pierre-Emerick Aubameyang shakes hands after the Premier League match at Old Trafford, Manchester.

Nick Haynes from Form Labs suggests PSG’s response to a slow start in Ligue 1 may be a sign of normal things to come for the big teams across Europe and questions whether the bookies have been slow to react to a slowing of the goals, before highlighting four ‘Impact Players’ to keep an eye on in the Premier League. …

Read More »

Inside Edge: The case for the defence in the Premier League

defenders - Aston Villa's Tyrone Mings (right) celebrates scoring his side's third goal of the game during the Premier League match at Craven Cottage, London.

There’s been little reaction from sportsbooks to a near 50% rise in goals by defenders in the Premier League, notes Nick Haynes from Form Labs – a division of Bettorlogic – in his Friday round-up of the weekend’s sporting activity. We’re already into the fifth week of the season and so much has happened already. Shock results by big scorelines …

Read More »

Footstock… Where player trading meets fantasy football

Backed by a high-coverage media campaign across talkSport’s network, September saw the UK debut of new football trading platform Footstock. A fresh arrival from Germany, Footstock merges popular fantasy football engagements with in-depth player trading components, seeking to become the best value and most rewarding football trading platform for all football fans. CMO James Copeland gives SBC the lowdown on …

Read More »

Inside Edge: Goals, goals and more goals…but no draws

goals - Crystal Palace's Wilfried Zaha (back centre) scores his side's third goal of the game during the Premier League match at Old Trafford, Manchester.

Over the next few months, Form Labs – a division of Bettorlogic – will be looking at the best of the weekend’s sporting activity. This time, it takes more of a ‘lessons learned’ approach now that the ‘Big Five’ football leagues are all back in action. Can the goalfest really continue? Why are we seeing no draws? And are the …

Read More »

MySportwetten: What German players want from a bookmaker

German - firo, football, cup final: season 2019/2020, 04.07.2020 DFB-Pokal final of men Bayer Leverkusen - FC Bayern Mvºnchen, Muenchen Schluvujubel, Manuel Neuer, jubilation with Robert Lewandowski Photo: Jvºrgen Fromme / firosportphoto / POOL For journalistic purposes only! Only for editorial use! For journalistic purposes only! Only for editorial use! | usage worldwide

The most important factor for German players choosing a bookmaker is a wide range of sports and leagues to bet on, found a survey among users on MySportwetten.de, but members of the same odds comparison site are largely not interested in playing online casino. Leadstar Media brand MySportwetten completed the survey to understand more about its affiliated players as the …

Read More »