Tag Archives: BT

Liam Durkin – Sky Bet – NFL’s UK betting popularity and how it can be utilised further

Ten years ago the National Football League (NFL) crossed the Atlantic to stage its first competitive game outside the Americas, with the New York Giants running out 13-10 winners over the Miami Dolphins.   What started out as a one game per year ‘International Series’ though quickly began to grow, seeing more games and venues being added.  This year London …

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Premier League faces divisions over distribution of TV rights money

Ahead of the upcoming next round of TV rights bidding , Premier League clubs are divided over how the lucrative overseas money deal should be split. Since the formation of the Premier League in 1992, overseas TV rights money has been divided equally amongst the competition’s 20 clubs. However, the league’s big six are now lobbying for this to be …

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Could Amazon become a game changer of Premier League broadcasting?

From the 2019-2020 season, it appears that Amazon is aiming to become a major new force in the world of Premier League TV rights. A whole host of digital media outlets are looking to test the waters with a bid for Premier League content, however after its purchase of the ATP tennis tournaments, Amazon looks more likely to succeed with …

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