Tag Archives: britbet

The Tote and Britbet to sponsor Racehorse Owners’ Sponsorship Scheme

The Tote and Britbet have been confirmed as the new sponsors of the Racehorse Owners’ Sponsorship Scheme, with the partnership due to take effect on 1 January 2020.  As confirmed by the Racehorse Owners Association (ROA), the sponsorship will see all owners included on the Scheme carrying the new Tote logo on their silks.  Charlie Liverton, Chief Executive of the …

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Alizeti enters ‘new era for the Tote’ after finalising takeover

The UK Tote Group, the consortium of racing-backed investors formerly known as Alizeti, has revealed that it will begin a ‘new era for the Tote’ after confirming the completion of its acquisition of the UK’s pool betting operator for horse racing, making the group the sole owner.  Outlining its plans for brand development, the Group has placed a particular focus upon the modernisation …

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Britbet issues apology over Lingfield non-runner error

Britbet and the Tote have vowed to ensure that similar errors aren’t made in the future after the favourite in the last race at Lingfield on New Year’s Eve was marked as a non-runner on Tote screens at the course. The mistake came after well backed sprinter Stopdworldnletmeof was double declared at the meeting, therefore withdrew from an earlier race, …

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Rank Group appoints ‘media pro’ David Williams as new Public Affairs lead

London-listed gambling operator The Rank Group Plc (Rank) continues the restructuring of its senior executive management team, confirming the appointment of industry communications expert David Williams as new Director of Public Affairs.  Williams the former long-term Media & PR Director of Ladbrokes UK (2004-2017) joins Rank Group leadership, from newly formed racecourse pool-betting operator, Britbet, where he formerly served as …

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Winning Post: Crouch bows out with “alternative facts”

Crouch

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. UK: Politics – Crouch bows out with “alternative facts” Last week’s resignation of Tracey Crouch as UK minister for sport (and gambling) marked a new low in the recent history of Britain’s …

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Britbet unites with Tote to significantly enhance UK pool betting

The Tote consortium and Britbet have reached a £50 million seven-year agreement to significantly elevated pool betting in the UK. The deal which will commence immediately, follows constructive discussions between the Tote consortium, made up of Betfred and Alizeti who are the current owners of the UK Tote, and Britbet, marks a significant landmark in progress for Tote betting within …

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BHA chairman to focus on Levy extension push

The British Horseracing Authority (BHA) has revealed that its Chairman Steve Harman is to step down from the role at the end of the year to focus on extending the Horserace Betting Levy to cover all overseas racing. Harman will be adopting the new ‘industry-wide’ role to engage with government, which will see him work exclusively on Levy development with Westminster …

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Alizeti comes ‘Together for the Tote’ through £150 million deal

The Alizeti consortium has secured the future of the Tote by striking a deal to purchase an initial 25% share of the pool betting operation, with an option to purchase the remaining 75%. The deal, said to be worth approximately £150 million, has been reached with Fred Done, the founder and CEO of Betfred who acquired the Tote from the …

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britbet unveils latest range of multi-leg bets

Pontefract - Copyright: phil_bird / 123RF Stock Photo

britbet has revealed the latest range of multi-leg bets that the pool betting operator’s customers can enjoy when the racecourse-backed partnership launches in July. The GOLDPOT, SILVERPOT and PLACER bets will also feature new innovations, including life-changing minimum guaranteed prize pools, cash-out and consolation dividends. Cash-out will allow customers betting on the new multi-leg britbet products the option of cashing-out …

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How britbet is bringing innovation to pool betting

Pontefract - Copyright: phil_bird / 123RF Stock Photo

Aiming to bring some much needed innovation to the pool betting landscape, britbet recently unveiled a plethora of new pool betting markets, as it looks to grow the value and target market of pool betting. We spoke to David Williams, the Director of Communications at britbet who detailed the importance of britbet’s fresh approach to pool betting, as well as …

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