Polish bookmaker STS has announced a new sponsorship agreement with 2024 Champions League finalists Borussia Dortmund. The deal marks the first time a Poland-based bookmaking company has partnered with a football club on such a level. STS will receive exclusive rights to use the team’s BVB logo in the Polish market, branding itself as its regional partner, together with exclusive …
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StarGames to sponsor Borussia Dortmund in new Bundesliga season
German-based online gaming operator StarGames has signed a new sponsorship deal with Borussia Dortmund. As a result of the deal, StarGames branding will feature across numerous digital surfaces at Signal Iduna Park, ensuring visibility to millions of fans of the eight-time German champions. László Pados, Brand Manager at StarGames, commented on the deal: “We are honoured to team up with …
Read More »Punters studying the history books for 2022/23 Premier League predictions
The 2022/23 Premier League season kicks off this evening as Crystal Palace host Arsenal, and pundits are predicting that the title race and battle for top four will be one of the most fiercely contested yet. A couple of weeks prior to the big kick off, bet365 published figures into customer betting trends on various outright markets, revealing that some …
Read More »Stats Performs extends TruMedia analytics collaboration
Stats Perform has announced a five-year extension of its partnership with TruMedia, which will see the duo continue to develop the ProVision analytics platform. Development on ProVision throughout 2021 has seen the integration of tracking data into the platform and the introduction of an enhanced API, allowing for the automated export of a sports club’s custom reports into third party …
Read More »bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal
Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …
Read More »Bwin secures sponsorship extensions with five German clubs
Bwin has extended its sponsorship arrangements with five German Bundesliga clubs, maintaining a strong foothold in the country’s sports betting sector. Each deal will now run for a further three seasons until 2023/24, with the Austria-based Entain brand continuing to serve as the exclusive sports betting partner of Borussia Dortmund, FC Cologne, St Pauli, Dynamo Dresden and Union Berlin. “It’s …
Read More »OneFootball names first national association shareholder
OneFootball has named a trio of new shareholders, with the German Football Association (DFB) becoming the first national federation to take a stake in the business, along with Borussia Dortmund and Tottenham Hotspur entering into multi-faceted partnerships with the football media platform. Through the collaboration, the firm will work with Bundesliga and Spurs stars – such as Harry Kane, Marco …
Read More »Football Index dividends decision leads to investor exodus
Football player stock exchange, Football Index has prompted an investor exodus after making the decision to reduce dividends paid for each player transaction, leading to a significant drop in asset value (player price) and returns (player value) for its customers. Some users have reportedly lost tens and in some cases hundreds of thousands, with one bettor allegedly losing £250,000. To …
Read More »InsiderSport: On The Ball – China to host 2021 FIFA Club World Cup
From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the latest MLS expansion franchise, FIFA’s Club World Cup announcement and Amazon’s latest fly-on-the-wall documentary featuring Tottenham Hotspur. FIFA awards hosting rights of the 2021 Club World Cup to China China PR has …
Read More »GVC sharpens CSR focus with Foundation launch
In a bid to support its ongoing corporate social responsibility (CSR) initiatives, GVC Holdings has launched The GVC Foundation which will oversee the coordination and support of the gambling group’s objectives and donations around the world. The new foundation will primarily focus upon responsible gambling, sports integrity and gambling regulation research, education and treatment of problem gambling, as well as …
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