Tag Archives: BJL

Betfred to review marketing and brand strategies

SBC News Betfred to review marketing and brand strategies

Betfred senior management have asked for a review of the operators current marketing and branding activities. As the operator looks to target a new creative strategy for the coming 2014/2015 Premiership football season. Betfred announced that its had appointed marketing consultants Creativebrief to help them review and asses its current media strategies of the operator. Creativebrief will further help Betfred …

Read More »

Betfred launches “more fun with its fingers” TV campaign

SBC News Betfred launches “more fun with its fingers” TV campaign

Betfred’s online operation, Betfred.com, has launched a new advertising campaign through BJL. “Have more fun with your fingers” will roll out across television, online, social and retail media channels,the campaign is set to run for 6 months in 2014. Betfred selected creative media agency BJL to design and create a unique concept to attract mobile casino customers to Betfred’s mobile casino …

Read More »