For this month’s Better Collective spotlight, SBC had a chat with Kyriakos Fourniadis, Director Greece & Romania and Theo Riganis, Director of Thessaloniki from Better Collective’s Greek flagship brand Betarades.gr, to discuss the ways the brand utilises YouTube talk shows, and how this helps drive engagement and retention. The Betarades.gr brand has accrued a large social media presence over the …
Read More »
For this month’s Better Collective Spotlight, we spoke to Christina Thomsen (pictured above), Head of Investor Relations (IR) and Corporate Social Responsibility (CSR) at Better Collective. We asked her about the sustainability strategy at Better Collective, the parent company behind the likes of bettingexpert.com and hltv.org, and a new commitment to supporting the Sustainable Development Goals (SDG) set by the …
Read More »
There were higher odds than normal for the home teams as the Bundesliga season resumed in Germany, a trend likely to be reinforced after just one of the teams went on to win. That was a key finding from this month’s Better Collective Spotlight, for which one of the igaming affiliate’s flagship products in German speaking markets, Wettbasis, provided its …
Read More »
For the latest Better Collective Spotlight, we asked USBets.com to explain what is legal in terms of virtual sports and esports in the US, before Better Collective outlined how it is adapting to this time of crisis – including a “quick switch” for its Rotogrinders.com platform. The entire gambling industry is looking for creative alternatives to traditional betting markets during the COVID-19 …
Read More »
There’s still seven months to go but the US presidential race is already starting to hot up, as the ever divisive Donald Trump pushes for a second four-year term. For this month’s Better Collective Spotlight, SBC News looks at the role that the igaming affiliate is playing in providing data via its US-bookies.com platform. US-bookies.com is best known for offering …
Read More »
For this month’s Better Collective Spotlight, we take a look at the weather. Yes, you read that right. The weather is one of the ‘nerdy’ aspects of the sports analysis on RotoGrinders.com, which helps its community to identify the right fantasy sports picks and place winning sports bets. RotoGrinders.com is known for presenting a wealth of information to both die-hard and …
Read More »
Former Danish Superliga referee Benjamin Leander has agreed to an extended partnership deal with Better Collective, where he will continue in his role as an official brand ambassador for the firm’s SpilXperten media platform. For the latest in the popular Better Collective Spotlight series, Leander gives us the run down on his typical weekly routine as a brand ambassador, before …
Read More »
The launch of the new bettingexpert.com site has helped Better Collective to increase the user experience through personalised content for its users. Until recently, Better Collective’s betting-based education and tipster sites relied on more generic content, including emails, broken down by country to serve users with the correct odds in the right language. However, the “near two-year process” to create …
Read More »
Morten Andersen, the all-time leader for number of games played in the National Football League (NFL), will be joining the Better Collective team in his role of Brand Ambassador at next week’s Global Gaming Expo (G2E) in Las Vegas. For the latest in the popular Better Collective Spotlight series, Andersen outlined his contribution to the company’s US mission, as well …
Read More »
Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …
Read More »
SBC News Voice of the Sports Betting Industry