Tag Archives: Better Collective Spotlight

You wouldn’t get into a car which hasn’t passed its safety checks, so why would you bet with an operator that doesn’t have the necessary safer gambling measures in place?  A question posed by Rasmus Kjaergaard, CEO of Mindway AI, at the recent SBC Summit North America event, as he assessed the roll out of safer gambling measures across US …

Initially created as somewhat of a ‘TV guide’ for Counter Strike fans, HLTV has become a whole new beast over the last 20 years according to Martin Rosenbæk, the company’s co-founder. In this month’s Better Collective Spotlight, Rosenbæk celebrates the company’s 20th anniversary as he reflects on HLTV’s major milestones, its integration into the Better Collective portfolio as well as …

As we all know, esports has undergone tremendous growth over the last five years – more so since the pandemic. With that in mind and with an ambition to become the world’s leading digital sports media group Better Collective has expanded its presence within the esports space with the acquisition of FUTBIN.  Henrik Lykkesteen, SVP of Esports, uses this month’s …

Ontario is quickly becoming a powerhouse in and of itself as betting companies look to make their mark on the Canadian market.  JD McNamara (pictured), Country Director at Better Collective, takes this month’s spotlight piece to dissect the growing opportunities in Canada and the need for a more personalised approach to this newly regulated market. SBC: Over the past three-years …

New York. If you can make it there, you can make it anywhere … at least according to Sinatra! And for Better Collective, the Empire State forms a large part of its strategy to conquer the US market. Marc Pedersen, CEO of Better Collective US and SVP of Business Development and M&A, walks us through the company’s recent partnership with …

All eyes have been on the Netherlands since it opened its doors to online gambling at the start of this month, and for Joris Dekkers (pictured below) – Managing Director of Better Collective Netherlands – the Dutch market presents a “great opportunity” for growth.  As part of this month’s Better Collective Spotlight, the “highly digitalised” nature of the Dutch market …

As Better Collective continues to enhance its focus on responsible gambling, Mindway AI and its Gamalyze tool is playing a key role in delivering an early risk assessment for players. That’s according to Rasmus Kjaergaard, CEO of Mindway AI. As part of this month’s Better Collective Spotlight, Kjaergaard spoke with SBC News about Mindway AI’s Gamalyze tool and the ways …

This year’s Better Collective Awards will deliver a market-by-market comparison to celebrate the performance of the best bookmakers, Shona Mackenzie O’Donnell told SBC News. For this month’s Better Collective Spotlight, Mackenzie O’Donnell – the company’s Head of Strategic Events – explained why it adopts a data-first approach to crowning its winners, before revealing that Spain, UK, New Jersey and German …

Selecting a name which fully encompasses the content of a show can sometimes be tricky, however in this month’s Better Collective Spotlight, Martin Huber explained that the name Beidfüßig was a perfect reflection of what bettors can expect. Speaking to SBC News, Huber – who is the head of the DACH region at Better Collective – discusses the way in …