Tag Archives: Better Collective Spotlight

Better Collective Spotlight: Gaining a unique US position via Action Network

Better Collective Spotlight: Gaining a unique US position via Action Network

With more and more states weighing up the opportunities that betting regulation can bring, Marc Pedersen – CEO US at Better Collective – believes that the US is the obvious place for the sports betting media Group to continue its execution strategy. In this month’s Better Collective spotlight, Pedersen spoke to SBC about the ways in which Action Network will …

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How Rekatochklart is helping Better Collective build a strong Swedish foundation

Acquiring Rekatochklart was a ‘natural step’ towards Better Collective becoming the leading sports betting media group in Sweden according to Casper Lind Jensen (pictured below), Head of Better Collective Stockholm. For this month’s Better Collective Spotlight, Lind Jensen explained how adding the Rekatochklart brand to its portfolio can help create a better product for punters, while also allowing the Danish …

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How the Great Dane Nation is keeping NFL fans engaged ahead of Super Bowl LV

How the Great Dane Nation is keeping NFL fans engaged ahead of Super Bowl LV

With the Super Bowl LV potentially becoming the ‘most legally wagered-on event in U.S. history’, engagement with fans ahead of the game has been a key focus for the Great Dane Nation – a VegasInsider podcast. In this edition of the Better Collective Spotlight, we sat down with the hosts of the podcast – NFL Hall of Famer Morten “Great …

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Making betting safer: Why Mindway AI is the perfect fit for Better Collective

Better Collective kicked off 2021 with the exciting news that it had purchased a further 70% of shares in problem gambling detection specialist Mindway AI – a deal which the sports betting media group says will form a key part of its strategy to ‘make betting safer’. In this month’s Better Collective Spotlight, we sat down with Mindway AI’s CEO …

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How SpilXperten is driving engagement among Denmark’s handball fans

How SpilXperten is driving engagement among Denmark’s handball fans

The first matches of the Women’s European Handball Championship are taking place in Denmark today, and this year’s tournament is already generating a lot of excitement amongst the sport’s fans across the country. In this edition of the Better Collective Spotlight, Toke Parbo – Content Manager at Better Collective – discusses why the sport has become so popular in Denmark …

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“Clear rules and market stability” – What regulation means for operators and affiliates in Greece

Greece has welcomed a new era which paves the way for strong market development and long-term investment, explained Kyriakos Fourniadis (pictured), Managing Director for Better Collective Greece and Romania – the division behind Betarades.gr. In the latest edition of the Better Collective Spotlight series, Fourniadis looks into his crystal ball to discuss how the new market structure might lead to …

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Better Collective Spotlight: Thinking beyond the classic affiliate user journey

Better Collective

In this month’s Better Collective Spotlight we had a chat with Edward Fowler (pictured), Marketing Technology Lead at Better Collective, to discuss the future of omnichannel marketing, and to gain a better understanding of how the company utilises it for US facing sports betting information site VegasInsider.com. SBC: Better Collective has developed massively in recent years. Can you give a …

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Better Collective Spotlight: Staying on top of the tech game through QA mindset change

QA

For the latest Better Collective Spotlight on SBC News, we delve into the quality assurance (QA) work behind the scenes at Better Collective, helping popular platforms such as bettingexpert.com to work as efficiently as possible. Toms Jurjaks, Head of QA at Better Collective (pictured), explains more about how the company’s products benefit from these processes, why it’s so important in …

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