Tag Archives: Better Collective Spotlight

Better Collective Spotlight: celebrating 20 years of HLTV

Better Collective Spotlight: celebrating 20 years of HLTV

Initially created as somewhat of a ‘TV guide’ for Counter Strike fans, HLTV has become a whole new beast over the last 20 years according to Martin Rosenbæk, the company’s co-founder. In this month’s Better Collective Spotlight, Rosenbæk celebrates the company’s 20th anniversary as he reflects on HLTV’s major milestones, its integration into the Better Collective portfolio as well as …

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Henrik Lykkesteen: FUTBIN has been the perfect synergistic bolt-on for Better Collective

SBC News Henrik Lykkesteen: FUTBIN has been the perfect synergistic bolt-on for Better Collective

As we all know, esports has undergone tremendous growth over the last five years – more so since the pandemic. With that in mind and with an ambition to become the world’s leading digital sports media group Better Collective has expanded its presence within the esports space with the acquisition of FUTBIN.  Henrik Lykkesteen, SVP of Esports, uses this month’s …

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JD McNamara: Better Collective is planting its flag in the Canadian market

SBC News JD McNamara: Better Collective is planting its flag in the Canadian market

Ontario is quickly becoming a powerhouse in and of itself as betting companies look to make their mark on the Canadian market.  JD McNamara (pictured), Country Director at Better Collective, takes this month’s spotlight piece to dissect the growing opportunities in Canada and the need for a more personalised approach to this newly regulated market. SBC: Over the past three-years …

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Better Collective Spotlight: Revamping VegasInsider for a wider audience

SBC News Better Collective Spotlight: Revamping VegasInsider for a wider audience

In this month’s Better Collective Spotlight, Chris David, SVP of Operations & Marketing at Better Collective, talks all things VegasInsider and why the relaunched site will be focusing on users in both the offline and online gambling space. SBC: You recently decided to relaunch VegasInsider. What was the rationale behind this? CD: Due to continued growth of the brand within …

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Joris Dekkers: Capitalising on the Dutch opportunity for Better Collective

Jorris Dekkers: Capitalising on the Dutch opportunity for Better Collective

All eyes have been on the Netherlands since it opened its doors to online gambling at the start of this month, and for Joris Dekkers (pictured below) – Managing Director of Better Collective Netherlands – the Dutch market presents a “great opportunity” for growth.  As part of this month’s Better Collective Spotlight, the “highly digitalised” nature of the Dutch market …

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Better Collective Spotlight: The science behind Mindway AI’s Gamalyze

SBC News Better Collective Spotlight: The science behind Mindway AI’s Gamalyze

As Better Collective continues to enhance its focus on responsible gambling, Mindway AI and its Gamalyze tool is playing a key role in delivering an early risk assessment for players. That’s according to Rasmus Kjaergaard, CEO of Mindway AI. As part of this month’s Better Collective Spotlight, Kjaergaard spoke with SBC News about Mindway AI’s Gamalyze tool and the ways …

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Better Collective: The data to reveal the industry’s best bookmakers

SBC News Better Collective: The data to reveal the industry's best bookmakers

This year’s Better Collective Awards will deliver a market-by-market comparison to celebrate the performance of the best bookmakers, Shona Mackenzie O’Donnell told SBC News. For this month’s Better Collective Spotlight, Mackenzie O’Donnell – the company’s Head of Strategic Events – explained why it adopts a data-first approach to crowning its winners, before revealing that Spain, UK, New Jersey and German …

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