The Maradona documentary produced by Better Collective’s German sports media Wettbasis marks a shift away from traditional affiliation, the company explained to SBC. As the World Cup is currently being played out, and Argentina has secured its place in the World Cup final, it seemed to be the perfect opportunity to celebrate the life of one of the greatest Argentine …
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Sports betting is exciting and entertaining for players that are able to control their betting. We want to keep it that way, writes Jesper Søgaard (right), CEO and Co-founder of Better Collective, as part of this month’s Better Collective Spotlight. Operating in the field of betting and gambling, we always need to have safer gambling in mind. Most players see …
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Horse racing is very complex and intricate and can, from the outset, seem quite daunting to get to grips with. But with the right news coverage and content, even novice bettors can become fans of the sport. That’s according to Vincent Finegan, Editor at irishracing.com – a part of the Better Collective portfolio. As part of this month’s Better Collective …
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You wouldn’t get into a car which hasn’t passed its safety checks, so why would you bet with an operator that doesn’t have the necessary safer gambling measures in place? A question posed by Rasmus Kjaergaard, CEO of Mindway AI, at the recent SBC Summit North America event, as he assessed the roll out of safer gambling measures across US …
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Initially created as somewhat of a ‘TV guide’ for Counter Strike fans, HLTV has become a whole new beast over the last 20 years according to Martin Rosenbæk, the company’s co-founder. In this month’s Better Collective Spotlight, Rosenbæk celebrates the company’s 20th anniversary as he reflects on HLTV’s major milestones, its integration into the Better Collective portfolio as well as …
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As we all know, esports has undergone tremendous growth over the last five years – more so since the pandemic. With that in mind and with an ambition to become the world’s leading digital sports media group Better Collective has expanded its presence within the esports space with the acquisition of FUTBIN. Henrik Lykkesteen, SVP of Esports, uses this month’s …
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Ontario is quickly becoming a powerhouse in and of itself as betting companies look to make their mark on the Canadian market. JD McNamara (pictured), Country Director at Better Collective, takes this month’s spotlight piece to dissect the growing opportunities in Canada and the need for a more personalised approach to this newly regulated market. SBC: Over the past three-years …
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New York. If you can make it there, you can make it anywhere … at least according to Sinatra! And for Better Collective, the Empire State forms a large part of its strategy to conquer the US market. Marc Pedersen, CEO of Better Collective US and SVP of Business Development and M&A, walks us through the company’s recent partnership with …
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In this month’s Better Collective Spotlight, Chris David, SVP of Operations & Marketing at Better Collective, talks all things VegasInsider and why the relaunched site will be focusing on users in both the offline and online gambling space. SBC: You recently decided to relaunch VegasInsider. What was the rationale behind this? CD: Due to continued growth of the brand within …
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All eyes have been on the Netherlands since it opened its doors to online gambling at the start of this month, and for Joris Dekkers (pictured below) – Managing Director of Better Collective Netherlands – the Dutch market presents a “great opportunity” for growth. As part of this month’s Better Collective Spotlight, the “highly digitalised” nature of the Dutch market …
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