Leading European sports betting bettingexpert has announced that it has launched an Italian language version of its Smartbets odds comparison site. bettingexpert (operated by Better Collective) continues its ambitions of expanding Smartbets into the leading Pan-European odds comparison portal, informing customers of the best bookmaker information and deals available. Italy represents Smartbets third market entry, following the launch of its …
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Thomas Hogenhaven is the Chief Product Officer at Better Collective. In another of our end of the year series, we spoke to Hogenhaven about the launch of SmartBets, big data, esports and innovation in betting. SBC: Having launched in June in time for the Euros, how has the latter part of the year been for SmartBets, and what has …
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The customisable odds comparison site from bettingexpert has marked the first in a series of planned expansions by going live with a German language version. SmartBets, which launched in June and was recently named Best New Affiliate Product at the SBC Awards, will announce four new language versions in January 2017. It allows punters to create a tailored dashboard around …
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Bet365 came out on top of its industry peers last night to take the SBC Bookmaker of the Year Award for the third year running. The Stoke-based outfit beat Unibet, Sky Bet, Pinnacle and 10bet to take the award, sponsored by Oddslife, which was voted on by industry professionals. Bet365 also picked up the gong for best Live Betting Product in …
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iGB Affiliate has responded to feedback from a survey of affiliates by announcing the launch of a new regional event focused on the Nordic iGaming market. The Nordic Affiliate Conference (NAC) will take place in Stockholm on April 7, 2017, and is expected to be very different to the larger exhibitions in London, Amsterdam and Berlin, with a stronger focus …
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As the industry affiliate market reaches peak saturation, leading player acquisition firm Better Collective has launched new sports betting portal SmartBets.com. SBC speaks to with Better Collective Chief Product Officer Thomas Høgenhaven, on how the SmartBets portal will challenge the market by placing big data and user engagement at the heart of its operations. _____________________ SBC: This year Better Collective …
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As you may have heard by now, Donald Trump defied the odds to become the 45th President of the United States of America in the early hours of Tuesday morning. SmartBets tracked the Republican’s meteoric rise on election day. The customisable odds comparison site powered by bettingexpert.com has tracked every flicker of movement in the betting markets to illustrate exactly where the …
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Following a year of growth and recognition of its business and services, SBC interviews Jesper Søgaard Co-Founder & CEO of Better Collective operator of leading industry player portal bettingexpert.com. Søgaard details to SBC readers the progression of bettingexpert’s multi-language services and operations, which have become a mainstay for player referral and industry trust between consumers and operators. ___________________________ SBC: Hi …
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Better Collective the operating company of leading sports betting player portal bettingexpert.com has won the prestigious ‘Gazelle Award’ for a sixth-straight year, for its services to Danish business and enterprise. Each year Danish business newspaper Børsen recognises national enterprises that have recorded consistent growth. Winning its sixth straight Gazelle, Better Collective becomes the Børsen’s most prolific winner. The Copenhagen-based firm, …
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George Oborne, Managing Director of India Bet, said that cricket has the potential to become a ‘growth sport for betting’, particularly given the huge turnover in the Indian Premier League (IPL) and other Twenty20 competitions, the way it lends itself to in-play betting and its status as a relative minor in the UK betting market. He was backed up by Todd …
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