Tag Archives: better collective

The punters went 2-0 up at the Cheltenham Festival, with the bookmakers firmly “on the ropes” after short-price victories for Samcro, Presenting Percy and Altior. The bookmakers began day two desperate for “Irish banker” Samcro to fail in the Ballymore, but the future star proved just too strong for Black Op in the closing stages. Stephen Harris, the racing guru …

The bookmakers suffered a bad start to this year’s Cheltenham Festival, despite the early failure of Getabird and a surprisingly off-colour showing from the much-vaunted Apples Jade. Ridden by Ruby Walsh, Getabird was nowhere to be seen in the closing stages of the Sky Bet Supreme Novices’ Hurdle, as Summerville Boy came from behind to take victory from Kalashnikov. Stephen …

It’s Betting on Football by name, but so many of the topics to be discussed at next week’s international conference are far from exclusive to the beautiful game. Held at Stamford Bridge from 20-23 March, the #bofcon2018 agenda will combine expert analysis of this year’s football frenzy with a tour of the sports betting world and a breakdown of the …

Industry publisher Better Collective has moved to strengthen its position within the lucrative Nordic betting market confirming that it has acquired the assets of Finnish affiliate, Premium Administration OU (PAOU). Updating the market, Better Collective details that it has secured a ‘seven-figure’ deal to expand its coverage within Finland, which currently services its smallest presence for Nordic market activities. Better …

Polish bookmaker STS has signed an affiliate contract with Better Collective, allowing the firm to strengthen its presence on numerous “crucial” websites, in addition to continuing a strategic targeting strategy of its “profiled range of recipients.” The news comes following sports betting affiliate Better Collective extending its presence in the regulated Polish market, after the acquisition of Goal.pl Group and …

Betting on Football 2018, the fifth edition of the largest international sports and betting trade conference, will take place at Stamford Bridge from 20-23 March. Featuring 1,500 senior executives, 200 leading industry speakers and 50 key sessions #bofcon2018 has become a must-attend event for the entire sports betting sector. Here are just ten of the key reasons why missing this …

More than 200 industry experts will be sharing their knowledge and opinions on a wide range of subjects in and around football and betting at next month’s Betting on Football. Held at Stamford Bridge in just four weeks’ time (20-23 March), the fifth edition of the event has also attracted representatives from more than 150 gambling brands and over 100 …

Leading industry affiliate publisher Better Collective, has moved to strengthen its corporate governance confirming the appointment of Petra von Rohr as a new board member. A finance and corporate communications specialist, von Rohr becomes a Better Collective corporate advisor as the company expands within new markets and bolsters its industry portfolio through M&A activity. von Rohr currently serves as Group …

Intertops and Optibet (Lifland Affiliates) have signed up to sponsor the Affiliate Insider Bootcamp (AIB) at this year’s Betting on Football conference (20-23 March). Held on the first full day of #bofcon2018 (Wednesday 21 March), the AIB is the first unique affiliate bootcamp from Affiliate Insider, the new affiliate news, training and events focused business launched by Lee-Ann Johnstone. Intertops …

The affiliate sector has been shaken up by a growing wave of consolidation, combined with increased regulatory responsibilities and levels of compliance placed on affiliates. Ahead of the London Affiliate Conference (LAC), we caught up with Better Collective CEO Jesper Søgaard to discuss the state of the market, along with the importance of industry gatherings, and what he thinks will …