Tag Archives: Betsson AB

Betsson deepens geographic diversification with two Dutch acquisitions

Betsson

In an update to shareholders, Betsson Group has revealed two new acquisitions aimed at strengthening the operator’s presence in the Dutch market.  The first company that is now under the wing of Betsson is Holland Gaming Technology Ltd, which holds a Dutch casino games licence and operates the goldruncasino.nl and goldruncasino.com domains.  Holland Power Gaming B.V. is the second – …

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Betsson strengthens LatAm expansion in signing Paolo Guerrero

SBC News Betsson strengthens LatAm expansion in signing Paolo Guerrero

Betsson has named Peruvian football star Paolo Guerrero as its exclusive global casino ambassador.  The partnership aims to strengthen the operator’s presence in Latin America, with the former Bundesliga striker and the all-time top scorer for the Peruvian national team, bringing his status and passion for the game to promote Betsson’s online casino offering. Andrea Rossi, Betsson’s Commercial Director for …

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Betsson becomes title sponsor of Greece’s AEK BC in expanded deal

SBC News Betsson becomes title sponsor of Greece’s AEK BC in expanded deal

Betsson has extended its sponsorship of Greek Basketball League team, AEK BC, in a further expansion of its sports marketing efforts in the country.  As the collaboration enters its third consecutive season, the Nasdaq-listed online gambling company will remain on the front of the team’s kit as the club marks 100 years of activity. Significantly, AEK BC has also revealed …

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Betsson doubles down in Denmark with launch of flagship brand

Betsson doubles down in Denmark with launch of flagship brand

Betsson AB has expanded its presence in Denmark by launching its titular Betsson sportsbook in the local market, boosting its standing in the country to two brands. The group’s flagship brand will sit alongside the existing NordicBet offering in Denmark, as the company – founded, headquartered and listed in the capital of neighbouring Sweden, Stockholm – pursues a global expansion …

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Betsson looks to redefine focus of sportsbook marketing in latest campaign

Betsson looks to redefine focus of sportsbook marketing in latest campaign

Betsson AB has launched a new advertising campaign targeting several markets across its international operations, specifically its established territories in Europe and Latin America. The ‘A bet makes the difference’ campaign encompasses a series of commercials developed by Betsson’s in-house advertising team, with a focus on the ‘elevating excitement’ of betting rather than big wins. Stockholm-listed multinational Betsson plans to …

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Betsson CEO says Netherlands return still a possibility

Betsson AB CEO Pontus Lindwall

Betsson AB CEO Pontus Lindwall insists that the global gaming group has ‘not shut the door’ on the Netherlands despite withdrawing its licence application there. The CEO addressed investors in a conference call this morning, alongside Chief Financial Officer, Martin Öhman, providing updates on cross-market developments and investments following the announcement of ‘all-time high’ revenues in H1 2023. Mapping Europe …

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GiG powers Rizk to take on tricky GlüNeuRStv casino market 

SBC News GiG powers Rizk to take on tricky GlüNeuRStv casino market 

Gaming Innovation Group (GiG) has announced that the Rizk Casino brand has received approval to launch in Germany from the Federal Gambling Authority, Gluecksspiel (GGL). This approval will see RIZK become the flagship casino property of Betsson AB, operating in Germany’s Fourth Interstate ‘GlüNeuRStv’ gambling marketplace. Formerly a B2C brand of GiG, Rizk was acquired by Betsson in April 2020, …

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Betsson’s BML Group becomes first MGA licence holder fined by Finnish police

Betsson’s BML Group becomes first MGA licence holder fined by Finnish police

Finland’s National Police Board has hit BML Group, a Betsson AB subsidiary, with a €2.4m fine alongside a prohibition order against the firm’s marketing activities. The law enforcement agency’s decision was made on 7 April and is due to come into force on 3 July, with the police asserting that BML has targeted mainland Finland with advertising ‘via multiple channels …

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Danish stakeholders put €1.6m into new Gambling Committee

Danish Gambling Committee

Five firms active in Denmark’s betting market have committed to a cash injection into the Danish Gambling Committee (DGC), a university research initiative into gambling harm. An initiative of the Research Clinic for Gambling at Aarhus University, the programme aims to begin its first research projects this year, continuing for a planned three-year period. Projects will focus on research into …

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Pontus Lindwall: Making Betsson a betting rarity on the stock market

Betsson

Betsson AB is optimistic about “progress across all fronts”, and anticipates regulation in Brazil to provide an extra boost to its outlook, group CEO Pontus Lindwall informed SBC News in an exclusive interview. Having reported record-breaking full year revenue of €777m and Q4 earnings of €220m, marking a respective 18% and 40% growth rate, Lindwall continues to earmark Latin American …

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