Tag Archives: Betsson AB

Betsson sportsbook diversification helps clear European drags

Betsson AB has reported a strong performance across multiple verticals and markets in the first quarter of the year, although acknowledging a slight decline in casino revenue amid continued regulatory hurdles impacting Western European income.  The Stockholm-listed online gambling group recorded an 8% increase in total group revenue during Q1 to €170.2 million (2021: €157.4m), coupled with a 5% rise …

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Zecure Gaming refreshes GUTS.com to become Betsson’s new challenger brand  

The GUTS.com brand and website has been refreshed under the domain of Betsson AB subsidiary Zecure Gaming. Betsson took control of GUTS.com, the former flagship online casino and sportsbook property of Gaming Innovation Group (GiG), in Spring of 2020, following its acquisition of GiG’s B2C portfolio for €22m. Ownership of GUTS.com was transferred to Zecure Gaming which was charged with …

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Betsson begins US journey in Colorado

Betsson AB has debuted its first US market property, launching the Betsafe sportsbook app in the state of Colorado. Entering the US market, Betsson stated that it had built a US-customized sportsbook to support Betsafe’s partnership with Colorado’s Dostal Alley Casino.  The Stockholm-listed online gambling group has opened an office in Downtown Denver and has moved to support its regional …

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Betsson onboards Roland Glasfors as Group IR lead 

Betsson AB has confirmed the appointment of Roland Glasfors as Vice President of Corporate Communications, Sustainability and Investor Relations. An expert in IR and CSR disciplines, he joins the firm’s executive leadership team from Stockholm Nasdaq-listed instant payments and open banking systems provider Trustly AB. Glasfors has prior industry experience, having led investor relationships and stakeholder management for NetEnt AB …

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Betsson changes board make-up and settles on chairman’s appointment

The board of Betsson AB has proposed the appointment of three new executive directors and the election of Johan Lundberg as company chairman. Ahead of the firm’s scheduled annual general meeting (AGM) on 10 May – the board of Betsson has nominated Eva de Falck, Louise Nylén and Tristan Sjöberg as new independent directors. A leading corporate governance advisor, Eva …

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GiG supports launch of Latvia’s FeniBet via Admirāļu klubs partnership

Gaming Innovation Group (GiG) will power the launch of a new sportsbook brand in the Lativan market, FeniBet, in collaboration with one of its long-term partners in the country.  Working with Novomatic AG Group’s Admirāļu klubs, FeniBet’s entry into the Latvian sector is GiG’s third in the country, as the platform and sportsbook provider looks to further consolidate its foothold …

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Betsson strengthens LatAm visibility via Colo-Colo deal

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

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Incentive Games to supply bet365 with free-to-play products

A supply agreement has been etched out between bet365 and Incentive Games, with the latter providing the online sports betting and gaming operator with its free-to-play and play-to-play products. As a result of the agreement, Incentive will develop a series of bespoke free-to-play and play-to-play jackpot games for bet365, which will be made available to the company’s customers in all …

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Euro market adjustments see Betsson anticipate a tougher 2021 landing

Betsson AB has maintained confidence in its sports betting operations, with revenue in the sector offsetting a decline in casino, whilst also lauding its acquisitions strategy but acknowledging hurdles in the newly regulated Dutch market. Publishing its Q3 trading update, the Nasdaq Stockholm registered group reported overall revenue of SEK 1,733.3 million, representing a 3% increase on the corresponding quarter …

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