Tag Archives: Betgenius

Mark Locke – Genius Sports – Technology a firm bet for sports integrity

Mark Locke CEO of Genius Sports details why technology aligned with stakeholder cooperation is the greatest asset in combatting match-fixing and sports corruption a subject matter which affects the industry’s  long-term growth, consumer appeal  and integrity.  The unprecedented growth in the popularity of sports betting around the world is due to different factors that include the rising popularity of OTT …

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Genius Sports officially launches following merger

Genius Sports, a brand created from the merger of SportingPulse and Betgenius, has been officially launched into the sports and betting data sector. The company already employs more than 750 staff in 10 locations worldwide. SportingPulse, founded in 1999 in Melbourne, is well known for its sports administration, management software and basketball data collection. Since 2004 the company has worked …

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Bet365 retains Best Bookmaker title at Betting on Football Awards

Bet365 was named Best Bookmaker for the second year running at the Betting on Football Awards last night. The Stoke-based bookmaker beat off strong competition from rivals Sky Bet and Unibet to pick up the title. Sky Bet didn’t go home empty handed though. The firm picked up awards for Best Mobile Bookmaker and Best Sponsorship Partnership for its work …

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Jon Bale – BetGenius – Locked In: Understanding betslip re-targeting functionalities & capabilities

Jon Bale, Managing Director Digital Marketing at BetGenius, provides some insight to SBC on betslip re-targeting functionalities and current capabilities  for the betting sector. Bale details BetGenius’ product development with regards to data collection and creating effective acquisition and retention points for its partners. ________________________ SBC: There’s a bit of a buzz around at the moment regarding betslip re-targeting. How does …

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Betgenius seals Racecourse Media Group live content partnership

Racecourse Media Group (RMG) has agreed an exclusive content distribution deal with sports betting software provider Betgenius. As chosen distributor Betgenuis has gained rights to stream live content and data of RMG on digital and mobile verticals to the regions of Europe, South America, Asia and Africa. The live content will be integrated alongside Betgenius’s wagering solution, allowing for the software …

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Genius Sports Group secures £10 million investment for Betgenius future expansion

Genius Sports Group, the parent company of sports betting software provider Betgenius has announced that it has secured £10 million investment from private equity firm Three Hills Capital. The funding investment was secured through a combination of debt and equity in Genius Sports Group assets. Betgenius will utilise the funds to further international growth of its product range and finance …

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Genius move for Betgenius branding

Industry software provider Betgenius has undergone an extensive marketing revamp with the launch of its new parent company brand Genius Sports Group, in order to ‘more accurately reflect the diversity of its products’. The Betgenius brand will become one of the Group’s business verticals and will continue to focus on developing bespoke B2B betting solutions for operators. The second business …

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Sky Bet moves into eSports with Betgenius

Sky Bet has become the latest bookmaker to get into eSports after launching a full eSports betting service including both pre-match and live betting through its partnership with Betgenius. According to the recent report by Eilers Research, there are currently 2.3m eSports viewers, which is expected to rise to 19.5m by 2020. The report further claims that the current eSports …

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Betgenius gets Strong as Global Sales Director

Sports betting and igaming software provisions provider Betgenius has confirmed the appointment of Mike Strong as Global Sales Director. A sports business veteran, Strong joins Betgenius from corporate  communications specialist Annodata Ltd (2014-2015). Strong has experience leading international sales teams having worked as Director of Client Sales for global sports data and insights provider Opta Sports (2010-2014). Strong will lead …

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Betgenius launches in-play eSports inventory

Betgenius,provider of software and technology to the sports betting industry, has launched a market inventory of comprehensive pre-match and in-play eSports betting product. The Betgenius markets will allow betting operators to fully automate their pre-match betting and offer hundreds of betting-friendly market types on thousands of live events each year. It will cover all major events from leading games, including League of Legends, Dota …

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