Jon Bale, Managing Director Digital Marketing at BetGenius, provides some insight to SBC on betslip re-targeting functionalities and current capabilities for the betting sector. Bale details BetGenius’ product development with regards to data collection and creating effective acquisition and retention points for its partners. ________________________ SBC: There’s a bit of a buzz around at the moment regarding betslip re-targeting. How does …
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Betgenius seals Racecourse Media Group live content partnership
Racecourse Media Group (RMG) has agreed an exclusive content distribution deal with sports betting software provider Betgenius. As chosen distributor Betgenuis has gained rights to stream live content and data of RMG on digital and mobile verticals to the regions of Europe, South America, Asia and Africa. The live content will be integrated alongside Betgenius’s wagering solution, allowing for the software …
Read More »Genius Sports Group secures £10 million investment for Betgenius future expansion
Genius Sports Group, the parent company of sports betting software provider Betgenius has announced that it has secured £10 million investment from private equity firm Three Hills Capital. The funding investment was secured through a combination of debt and equity in Genius Sports Group assets. Betgenius will utilise the funds to further international growth of its product range and finance …
Read More »Genius move for Betgenius branding
Industry software provider Betgenius has undergone an extensive marketing revamp with the launch of its new parent company brand Genius Sports Group, in order to ‘more accurately reflect the diversity of its products’. The Betgenius brand will become one of the Group’s business verticals and will continue to focus on developing bespoke B2B betting solutions for operators. The second business …
Read More »Sky Bet moves into eSports with Betgenius
Sky Bet has become the latest bookmaker to get into eSports after launching a full eSports betting service including both pre-match and live betting through its partnership with Betgenius. According to the recent report by Eilers Research, there are currently 2.3m eSports viewers, which is expected to rise to 19.5m by 2020. The report further claims that the current eSports …
Read More »Betgenius gets Strong as Global Sales Director
Sports betting and igaming software provisions provider Betgenius has confirmed the appointment of Mike Strong as Global Sales Director. A sports business veteran, Strong joins Betgenius from corporate communications specialist Annodata Ltd (2014-2015). Strong has experience leading international sales teams having worked as Director of Client Sales for global sports data and insights provider Opta Sports (2010-2014). Strong will lead …
Read More »Betgenius launches in-play eSports inventory
Betgenius,provider of software and technology to the sports betting industry, has launched a market inventory of comprehensive pre-match and in-play eSports betting product. The Betgenius markets will allow betting operators to fully automate their pre-match betting and offer hundreds of betting-friendly market types on thousands of live events each year. It will cover all major events from leading games, including League of Legends, Dota …
Read More »Pinnacle Sports confirms Magnus Hedman as majority shareholder
Touchbet ltd owner Magnus Hedman has been confirmed as the majority buyer of Pinnacle Sports, as his new enterprise looks to extend its presence within the European sports betting market. Pinnacle Sports CEO Paris Smith revealed to industry news source EGR Magazine that Hedman had become the company’s majority shareholder. The CEO stated that the company felt no pressure to …
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