Tag Archives: Betfair

Having announced the launch of its ‘Betfair Predicts’ mobile app last week, Betfair marketing has further expanded its political content by adding political betting blogger Mike Smithson to its team ahead of the UK General Election in May. Smithson a former Liberal Democrat politician and founder of popular politics blog PoliticalBetting.com, has been hired on a consultancy basis and will …

Betfair has announced the launch its special Betfair Predicts app, which will aim to show how the Betfair Exchange  is monitoring the UK 2015 General Election. The app has been developed and designed by Betfair partner technology development firm Grand Parade. Betfair’s Exchange has a track record of calling political outcomes correctly; most recently calling a “No” vote at the …

Industry news source EGR Magazine has reported that Betfair Sports Betting Operations Director Nick Hagen has departed the operator. Hagen had been overseeing the development and strategy of Betfair’s sportsbook and trading operations for three years, playing an instrumental part on the successful launch of the operator’s fixed odds sportsbook product. Hagan worked between the operators London and Dublin offices, …

Preparing his company for a Noridic OMX NASDAQ IPO, Spiffx Founder Lennart Gillberg explains to SBC why he is bringing the innovative new betting exchange to the market and his company’s goals for 2015.  SBC: Can you outline your corporate journey from creating an alternative betting exchange to listing on the Nasdaq Nordic OMX? Lennart : We started four years ago by having …

Malcolm Gray, CEO of World Betting Exchange (WBX), has claimed that the firm’s business model is ‘no longer viable’ after the firm shut down its operations earlier this week.  The betting exchange announced its closure on Monday, citing increased market competition and compliance costs, although it is refunding its player base and closing all of its markets. In a corporate …

Start-up betting exchange Spiffx is to launch its IPO on the Nordic Nasdaq OMX next month as it aims to establish itself as the main alternative exchange, used by both high value bettors and sportsbooks. Spiffx has developed a system as yet unseen in the betting industry by using tools normally found in the financial markets, providing punters with a …

Betfair plans to turn Britian’s most successful female Olympian Victoria Pendleton into a Cheltenham Festival jockey, as the multiple Olympic Gold medallist targets qualifying for the 2016 Foxhunter Chase. The operator has teamed Pendleton with legendary UK trainer Paul Nicholls with a view of qualifying for a Category A amateur riding licence which would allow the athlete to ride flat …

In the year February 2014 to February 2015 Global Reviews conducted three Digital Sales Effectiveness* studies into the Sports Betting Industry in the UK and Ireland. This research examines how effective 888, Bet Fred, Bet Victor, Bet365, Betfair, Coral, Ladbrokes, Matchbook, PaddyPower, Sky Bet and William Hill are at converting customers online. Bettors expect more online Prospective bettors are looking …

Ed Pownall, global PR director for Bodog Brand, believes there is mileage in being innovative, and that in-house product development can provide games with a bigger customer base. Speaking in the latest issue of Betting Business interactive, Pownall said differentiation is achievable even using ubiquitous slot games. He explained: “There has to be a balance between ‘parity products’ and ‘exclusive …