A week after the country discovered that its next government was a Conservative majority one, independent consultant Warren Lush takes a look at how the election campaign played out for bookmakers. The dust has now settled on the UK 2015 General Election…well I suppose you could say that! How did the bookmakers fair and which companies can claim the campaign …
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The betting market’s reputation as the best political outcome poll/indicator has taken a bit of a beating, with the Conservative Party winning a slight majority after yesterday’s General Election. Throughout the build up to the 7 May General Election, political betting markets had favoured a Hung Parliament which would be led by a Labour Minority. Bookmakers William Hill, Coral and …
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Betfair has appointed Director of Online Marketing Johnny Devitt as Chief Marketing Officer (CMO). Industry news source EGR Magazine, confirmed the appointment of Devitt who will take over marketing and branding initiatives for Betfair. The operator had created the senior management role following the departure of former Brand Director Mark Ody as Betfair merges online marketing and branding responsibilities under …
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With the political campaigning and inevitable spin hotting up,Betfair has created ‘Unspin it’, an app designed to unpick the political language of misdirection and misinformation. Betfair’s ‘Unspin it’ app light-heartedly solves the problem by using a three stage process allowing consumers to choose the topics they want to hear about from specific politicians. A fruit machine style device appears with 3 …
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Betfair Chief Technical Officer Paul Cutter has unveiled the company’s new technical development offices in the Romanian city of Cluj. The Cluj development office will staff 330 Betfair employees and will become the operator’s largest technical development centre. Betfair Romania will be central to the operator’s plans on focusing on in-house product and operational development over third party supplier agreements. …
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Having announced the launch of its ‘Betfair Predicts’ mobile app last week, Betfair marketing has further expanded its political content by adding political betting blogger Mike Smithson to its team ahead of the UK General Election in May. Smithson a former Liberal Democrat politician and founder of popular politics blog PoliticalBetting.com, has been hired on a consultancy basis and will …
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Betfair has announced the launch its special Betfair Predicts app, which will aim to show how the Betfair Exchange is monitoring the UK 2015 General Election. The app has been developed and designed by Betfair partner technology development firm Grand Parade. Betfair’s Exchange has a track record of calling political outcomes correctly; most recently calling a “No” vote at the …
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Industry news source EGR Magazine has reported that Betfair Sports Betting Operations Director Nick Hagen has departed the operator. Hagen had been overseeing the development and strategy of Betfair’s sportsbook and trading operations for three years, playing an instrumental part on the successful launch of the operator’s fixed odds sportsbook product. Hagan worked between the operators London and Dublin offices, …
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Preparing his company for a Noridic OMX NASDAQ IPO, Spiffx Founder Lennart Gillberg explains to SBC why he is bringing the innovative new betting exchange to the market and his company’s goals for 2015. SBC: Can you outline your corporate journey from creating an alternative betting exchange to listing on the Nasdaq Nordic OMX? Lennart : We started four years ago by having …
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Malcolm Gray, CEO of World Betting Exchange (WBX), has claimed that the firm’s business model is ‘no longer viable’ after the firm shut down its operations earlier this week. The betting exchange announced its closure on Monday, citing increased market competition and compliance costs, although it is refunding its player base and closing all of its markets. In a corporate …
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