Colossus Bets, home of the £10,000,000 Colossus and the world’s biggest football and sports jackpots, has launched a £1,000,000 HDA15 Football Jackpot aimed at dominating and consolidating the HDA (or 1X2) pools and traditional accumulator markets. Bernard Marantelli, founder and CEO of Colossus Bets, said: “Several operators currently run small 1X2 Pools, and whilst they may reach £1,000,000 once a …
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Coral & Betfair stung by false match
Sports betting operator Gala Coral and betting exchange Betfair is voiding bets on a football match after being notified that the event did not take place. The betting operators had taken wagers on a friendly match between Spain’s Ponferradina SD and Freamunde of Portugal. Ponferradina had withdrawn from the fixture and had been replaced by another football team who played …
Read More »Betfair Octopus invades Open golf championship
Betting exchange Betfair is extending its TV advertising campaign into the real world by placing its giant octopus between the fourth green and fifth tee of The Open golf championship at the Royal Liverpool Golf Club. ‘Paul the Octopus’, which made its debut playing table tennis in Betfair’s current This Is Play TV advertising, has been designed in homage to …
Read More »Betfair has vision for Google Glass
In an industry first, UK betting brand Betfair has announced they will become the first betting company to use Google Glass headsets during their TV betting slots. It is the first move by the betting company in a wider business plan to utilise Glass to improve consumers’ betting experience. Starting this Saturday 5 July from Leicester with the 2.30pm slot …
Read More »Betfair withdraws betting exchange from Austria
Betfair informed Austrian customers that it would no longer take wagers on its betting exchange from July 14. The decision was undertaken after a review of the market by senior management. Betfair operates in Austria, under a regional igaming issued in April 2005 by the country’s gambling commission. Austria represents the firm’s second operational jurisdiction after the UK Betfair will …
Read More »Betfair becomes Bitefair in wake of Suarez ban
FIFA has found an unlikely ally ahead of tomorrow’s Colombia v Uruguay encounter. Amidst Bitgate, Betfair will rebrand across all platforms to show its support for the ban imposed on embattled star striker Luis Suarez. The betting exchange said it encourages the “thrill, excitement and fair play of sport” and will be calling itself Bitefair. The rebrand went live today and …
Read More »Gold Dice launched on Odobo marketplace
iGaming supplier Yoyougaming has announced the release of its inaugural game, Gold Dice, exclusively via the Odobo Marketplace, an integrated App Store. The business said that the oriental themed game will soon be live with both bet365 and Betfair. Managing Director Kevin Li said: “We created gold dice to appeal to the Asian and European markets. What we ended up …
Read More »Betfair revenues on the up
Betfair has seen a slight rise in revenues of 2% to £393.6m but its profit before tax figure has shot up to £61.1m, compared to last year’s reported loss of £49.4m. It has been a tough couple of years for Betfair as it has switched its operations to concentrate solely on regulated markets, but today’s annual results suggest that the …
Read More »Betfair Launches “This is Play” TV campaign
Betfair has enlisted the help of a heroic octopus to launch “This is Play”, a new World Cup brand campaign, ensuring the memory of Paul the Octopus will swim on. The integrated promotion, which spans TV, digital and press, is dramatized by the giant sea creature that mirrors customers’ ability to use technology by playing four simultaneous games of table …
Read More »Betfair adds punch to Froch v Groves
Betfair Sportsbook has offered the public the chance to vote on who they want to win Froch v Groves II with a unique boxing experience. Betfair Sportbook gave rival boxing fans an opportunity to ‘step into the ring’ at Paddington Station and put their best punch forward for their preferred winner of the most highly anticipated boxing event of the …
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