Corporate research and data specialist Global Reviews ran a number of studies into Digital Marketing Effectiveness, Digital Sales Effectiveness and Mobile Sales Effectiveness of the UK & Ireland Sports Betting industry in 2014. Global Reviews , is a proven data leader at providing Sport Betting Companies with key digital customer insights and trends. In the webinar, recorded on January 8th 2015, Gerard Farrell, …
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Betfair focuses on B2B partnerships for smaller market entry
Breon Corcoran, Chief Executive of Betfair, has outlined that the operator will look to enter smaller international markets through strategic B2B partnerships. Betfair senior management will integrate the strategy following its August 2014 B2B model switch for the Australian sports betting market. Betfair had sold its Australasia betting exchange to casino and leisure operator Crown Resorts Limited. Speaking to EGR …
Read More »Increased player activity sees Betfair revenues surge 26%
Betfair Plc reported a 26% increase in revenues £237.6 million (H1 2014 £188 million) for its H1 2015 performance. The operator stated that its strong performance had been driven by a customer base growth, which had been supported by favourable sporting results and improved gaming cross-sell throughout Betfair’s product inventory. Improved revenue performance, saw Betfair report a strong EBITDA performance …
Read More »Winner Sports’ aggressive marketing paying off
Analysis from online betting service and affiliate Freebets.com shows Winner Sports heading the competitive enhanced odds offers arena for the second successive month. An appealing sign-up offer which entitles qualifying customers to a 400% bonus on their first bet is one of the best around, but the bookmaker combines promote enhanced odds for new customers on high-profile sporting events throughout …
Read More »Betfair Q2 revenues climb 22%
Betfair Plc announced that it had recorded a 22% rise to £119 million in Q2 2014 gaming revenues. The operator outlined that its positive performance had been driven by a strong growth in active customers and favourable sporting results reported during the period ending 31 October. Betfair senior management stated that the operator had continued its positive momentum, gained from …
Read More »Witten joins SIS from Tipp24
Horseracing broadcaster and data supplier SIS has appointed former Ladbrokes and Betfair executive Paul Witten as Commercial Director. Witten joins SIS from Tipp24, the German lottery business and is tasked with making SIS’s planned growth initiatives a success and will enhance the strength of its core video and data into retail betting products. His key responsibilities will include strengthening the …
Read More »Appeal against licensing proceedings supsension fails
An appeal by the German state of Hesse against the suspension of the gambling licensing procedures has failed at the Higher Administrative Court Kassel. The Hesse Ministry of the Interior and Sport had been instrumental in issuing the 20 licences under the Interstate Treaty on Gambling, but some of the operators who didn’t get a licence have appealed against the …
Read More »Mobile almost a third of total revenues
The latest Online Gambling Quarterly report from MECN has had a number of unusual events to assess, given that the first half of 2014 was marked above all by the FIFA World Cup and some events, such as the PokerStars acquisition, that shook up the industry. This new report covers online gambling industry benchmarks, KPIs, and related topics and comes …
Read More »Colossus Bets player offered £324,477 cash out
Football pools jackpots betting operator Colossus Bets, announced that the last surviving player in the weekend’s £1,000,000 HDA15 Football Jackpot has been offered £324,477 for 100% of their live ticket with just two legs left to go. Having played through Betfair, one of Colossus Bets’ B2B partner sites, the player was made the offer of £324,477 for the ticket following Stoke’s 1-0 victory …
Read More »Scotland vote demonstrates the prediction power of betting markets
The Scottish referendum result marks the fifth time in a row that the Betfair Exchange has correctly predicted a significant political outcome as the NO vote confirmed what the Exchange had been pointing to for several months. Betfair had consistently called the NO vote as around an 80% chance to win, with the YES campaign around a 20%, despite opinion …
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