Industry data-led customer retention marketing (CRM) specialist Beehive will expand its services within the regulated Romanian online gambling sector, by agreeing a partnership with BaumBet, one of Romania’s largest retail betting operators. BaumBet who recently launched its online betting portal www.Baum.bet, has installed Beehive’s CRM platform allowing for data-led optimization of its player targeting and messaging. Octavian Manu, CEO at …
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