Tag Archives: automation

Round table – Sporting Group: The future of sportsbook personalisation

Sporting

Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The third round table participant was Sporting Group, represented by its CEO Simon Trim. SBC: What role does pricing and risk management have to play in the differentiation of a …

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Element Wave: Data-Driven Trends for iGaming sector in 2017

data - Copyright: solarseven / 123RF Stock Photo

Betting and gaming brands can look towards innovative uses of technology for huge rewards on mobile over the coming 12 months. Developments across automation, big data and real-time processing have left marketers with a level of flexibility and control like never before. Here, Element Wave looks ahead at how data-driven mobile trends will dominate the iGaming space in 2017. Automation Automation …

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