Artificial intelligence, or AI, has become increasingly popular within the igaming industry as we all well know. But one such question that has often been floated around is ‘how can companies work alongside AI effectively to create a streamlined working environment?’ James King, CEO of Flows, believes that the answer lies in finding that meeting point between technology and the …
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Denys Parkhomenko, Chief Product Officer of GR8 Tech, unpacks some of the challenges facing trading departments in 2023. He discusses the role that automation can play in deploying an effective risk management strategy before explaining how GR8 Tech is supporting its clients in integrating best-in-class trading solutions. While the spotlight often shines elsewhere in bookmaking, trading remains the backbone. Its …
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The use of artificial intelligence has been the focus of many igaming conferences in the last few years. How can we use AI? Should we be using this technology? How will AI help streamline your business? According to James King, CEO of Flows, AI has undeniably revolutionised the user experience across multiple different industries – including iGaming. In an interview, …
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It is becoming increasingly difficult to engage new players and retain existing bettors. But one way in which operators can tap into new player bases is through gamification tools such as jackpot tournaments. James King, CEO of Flows, sheds light on how operators can leverage Flows’ latest development, ‘Flo,’ to unlock new realms of engagement and retention. He tells us …
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Collating, processing and automating workflows is no small task. It takes a large amount of resources to streamline the processes – or does it? According to James King, CEO of Flows, there is a growing opportunity for the igaming space to embrace new technologies and utilise automation platforms such as those offered by Flows. In a nutshell, Flows prides itself …
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In the online gaming industry, automation is now more important than ever, writes Donnalisa Buhagiar (pictured below), who explains how Gaming Innovation Group’s Logic product is helping operators gain an edge over their competitors. For many, the term ‘Process Automation’ can seem like a daunting concept, however, automated technology has been around for a long time. You might not realise …
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For the latest Better Collective Spotlight on SBC News, we delve into the quality assurance (QA) work behind the scenes at Better Collective, helping popular platforms such as bettingexpert.com to work as efficiently as possible. Toms Jurjaks, Head of QA at Better Collective (pictured), explains more about how the company’s products benefit from these processes, why it’s so important in …
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Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The third round table participant was Sporting Group, represented by its CEO Simon Trim. SBC: What role does pricing and risk management have to play in the differentiation of a …
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Betting and gaming brands can look towards innovative uses of technology for huge rewards on mobile over the coming 12 months. Developments across automation, big data and real-time processing have left marketers with a level of flexibility and control like never before. Here, Element Wave looks ahead at how data-driven mobile trends will dominate the iGaming space in 2017. Automation Automation …
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