Tag Archives: Augmented Reality

Custom Spa – Alessandro Mastropasqua – Augmenting Reality

Italian technology firm Custom Spa aims to bring more innovation and high-tech solutions into the world of sports betting. They offer a wide range of multi-platform terminals for retail betting, that combine the latest printing and scanning solutions with software intended to improve both customer satisfaction and the general gaming experience. The firm’s most recent innovation is ‘augmented reality’, introduced …

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Betradar: The increased desire for data and live streaming

For both esports suppliers and live streaming products, the landscape has dramatically evolved over the past year, therefore winning awards in both categories is a significant testament to the continually improving product of  Betradar. Detailing how it continues to develop and ensure that it stays ahead, Warren Murphy, MD Betting & Gaming spoke to SBC after Betradar received the SBC awards …

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How augmented reality tech firm plans on boosting football’s commercial profits

Augmented reality tech firm, Supponor could be about to expand the commercial profits of football clubs, by tailoring the pitchside advertising boards for different markets. The technology which was utilised in the Bundesliga last season, transforms a physical signage asset ‘into a virtual digital asset, which can be targeted with different content for different audiences. Describing the technology to SBC, …

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ICE 2016 – Virtual Reality vs Perception

Virtual/augmented reality and its potential was a key theme with two of the speakers at one of the first panel discussions of the day at ICE on Tuesday. Amitabh Ghatak Head of Product Development at William Hill, Founder of Winistry Gerard Cunningham and Playtech’s VP of Product Strategy Liron Snir spoke on the topic of device innovation, and new devices that’ll transform …

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